IMPACT OF COVID-19 ON CONSUMER BEHAVIOUR
A deadly virus has forced entire mankind to be confined to their homes. While many businesses were permanently shut, most others are still trying to sustain this less profit-generating period. Numerous workers are facing pay-cuts or job loss. This theoretically implies a major impact on the economi...
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Universidad del Quindio
2021
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oai:doaj.org-article:baf567a2abf840868a0fe0ce653bfb6d2021-11-06T03:08:33ZIMPACT OF COVID-19 ON CONSUMER BEHAVIOUR10.33975/riuq.vol33n2.5061794-631X2500-5782https://doaj.org/article/baf567a2abf840868a0fe0ce653bfb6d2021-10-01T00:00:00Zhttps://ojs.uniquindio.edu.co/ojs/index.php/riuq/article/view/506https://doaj.org/toc/1794-631Xhttps://doaj.org/toc/2500-5782 A deadly virus has forced entire mankind to be confined to their homes. While many businesses were permanently shut, most others are still trying to sustain this less profit-generating period. Numerous workers are facing pay-cuts or job loss. This theoretically implies a major impact on the economies of countries with purchasing power of customers reduced due to lower income and supply chain disruption due to strict curbs. However, industries based on Information Technology, e-commerce, dairy products etc, thrived and continued to meet consumers’ demands. This particular study aims to analyze the impact of COVID-19 on consumer behavior. The impact shall be studied with respect to various parameters such as gender, age, income etc of consumers. Charu BisariaUniversidad del Quindioarticleconsumer behaviourCOVID-19lockdownImpactTechnology (General)T1-995General WorksASocial sciences (General)H1-99ESRevista de Investigaciones Universidad del Quindío, Vol 33, Iss 2 (2021) |
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consumer behaviour COVID-19 lockdown Impact Technology (General) T1-995 General Works A Social sciences (General) H1-99 |
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consumer behaviour COVID-19 lockdown Impact Technology (General) T1-995 General Works A Social sciences (General) H1-99 Charu Bisaria IMPACT OF COVID-19 ON CONSUMER BEHAVIOUR |
description |
A deadly virus has forced entire mankind to be confined to their homes. While many businesses were permanently shut, most others are still trying to sustain this less profit-generating period. Numerous workers are facing pay-cuts or job loss. This theoretically implies a major impact on the economies of countries with purchasing power of customers reduced due to lower income and supply chain disruption due to strict curbs. However, industries based on Information Technology, e-commerce, dairy products etc, thrived and continued to meet consumers’ demands.
This particular study aims to analyze the impact of COVID-19 on consumer behavior. The impact shall be studied with respect to various parameters such as gender, age, income etc of consumers.
|
format |
article |
author |
Charu Bisaria |
author_facet |
Charu Bisaria |
author_sort |
Charu Bisaria |
title |
IMPACT OF COVID-19 ON CONSUMER BEHAVIOUR |
title_short |
IMPACT OF COVID-19 ON CONSUMER BEHAVIOUR |
title_full |
IMPACT OF COVID-19 ON CONSUMER BEHAVIOUR |
title_fullStr |
IMPACT OF COVID-19 ON CONSUMER BEHAVIOUR |
title_full_unstemmed |
IMPACT OF COVID-19 ON CONSUMER BEHAVIOUR |
title_sort |
impact of covid-19 on consumer behaviour |
publisher |
Universidad del Quindio |
publishDate |
2021 |
url |
https://doaj.org/article/baf567a2abf840868a0fe0ce653bfb6d |
work_keys_str_mv |
AT charubisaria impactofcovid19onconsumerbehaviour |
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