La campaña presidencial del herrerismo en 1946 desde El Debate
In this article we study the presidential campaign of herrerism in 1946, seen from El Debate. Luis Alberto de Herrera’s candidacy, the party’s advertising, the differentiation of his political proposal with that of his adversaries, specially with batllism, and the influence of peronism’s electoral s...
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Centre de Recherches sur les Mondes Américains
2017
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oai:doaj.org-article:bb26f06504944eb6a218218af56362a62021-12-02T10:30:34ZLa campaña presidencial del herrerismo en 1946 desde El Debate1626-025210.4000/nuevomundo.70697https://doaj.org/article/bb26f06504944eb6a218218af56362a62017-06-01T00:00:00Zhttp://journals.openedition.org/nuevomundo/70697https://doaj.org/toc/1626-0252In this article we study the presidential campaign of herrerism in 1946, seen from El Debate. Luis Alberto de Herrera’s candidacy, the party’s advertising, the differentiation of his political proposal with that of his adversaries, specially with batllism, and the influence of peronism’s electoral success impact in Uruguay constitute the main themes of analysis. Herrerism built its media campaign through the worship of its leader’s persona, symbolized the electoral scenery as salvation or chaos, a “spiritual battle” between the present/past or the future. His political rethoric aspired to come out from the party’s narrow limits to conquer the nation beyond ideological differences, through a speech of order and safeguard of religion, freedom and authentic democracy. In his view, Uruguay’s fate was risking moral decay should we continue under batllism’s rule. A message of hope appeared on the horizon through peronism’s triumph, used as a symbol of the times of renovation in the continent.Carolina CerranoCentre de Recherches sur les Mondes AméricainsarticleHerrerismperonismpresidential campaignEl DebatebatllismAnthropologyGN1-890Latin America. Spanish AmericaF1201-3799ENFRPTNuevo mundo - Mundos Nuevos (2017) |
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DOAJ |
| collection |
DOAJ |
| language |
EN FR PT |
| topic |
Herrerism peronism presidential campaign El Debate batllism Anthropology GN1-890 Latin America. Spanish America F1201-3799 |
| spellingShingle |
Herrerism peronism presidential campaign El Debate batllism Anthropology GN1-890 Latin America. Spanish America F1201-3799 Carolina Cerrano La campaña presidencial del herrerismo en 1946 desde El Debate |
| description |
In this article we study the presidential campaign of herrerism in 1946, seen from El Debate. Luis Alberto de Herrera’s candidacy, the party’s advertising, the differentiation of his political proposal with that of his adversaries, specially with batllism, and the influence of peronism’s electoral success impact in Uruguay constitute the main themes of analysis. Herrerism built its media campaign through the worship of its leader’s persona, symbolized the electoral scenery as salvation or chaos, a “spiritual battle” between the present/past or the future. His political rethoric aspired to come out from the party’s narrow limits to conquer the nation beyond ideological differences, through a speech of order and safeguard of religion, freedom and authentic democracy. In his view, Uruguay’s fate was risking moral decay should we continue under batllism’s rule. A message of hope appeared on the horizon through peronism’s triumph, used as a symbol of the times of renovation in the continent. |
| format |
article |
| author |
Carolina Cerrano |
| author_facet |
Carolina Cerrano |
| author_sort |
Carolina Cerrano |
| title |
La campaña presidencial del herrerismo en 1946 desde El Debate |
| title_short |
La campaña presidencial del herrerismo en 1946 desde El Debate |
| title_full |
La campaña presidencial del herrerismo en 1946 desde El Debate |
| title_fullStr |
La campaña presidencial del herrerismo en 1946 desde El Debate |
| title_full_unstemmed |
La campaña presidencial del herrerismo en 1946 desde El Debate |
| title_sort |
la campaña presidencial del herrerismo en 1946 desde el debate |
| publisher |
Centre de Recherches sur les Mondes Américains |
| publishDate |
2017 |
| url |
https://doaj.org/article/bb26f06504944eb6a218218af56362a6 |
| work_keys_str_mv |
AT carolinacerrano lacampanapresidencialdelherrerismoen1946desdeeldebate |
| _version_ |
1718397139624656896 |