The mediating role of price sensitivity in the effect of trust and loyalty to luxury brands on the brand preference
In the age of consumption, customers prefer high-quality and exclusively designed luxury brands. This trend is based on a variety of reasons, such as the manifestation of status and wealth, as well as positive emotions and symbolic power created by these brands. The study aims to examine the variabl...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Ural State University of Economics
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/bb42ca69eaf24567a5979472bad19357 |
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