Customer’s repurchase intensions following service recovery: A conceptual model

An effective strategy of service recovery that prevents customer defection after service failure is a powerful managerial instrument. The values that a customer associates and considers with repurchasing after service recovery has changed due to globalization. Although service recovery has been iden...

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Autores principales: Mazhar Muhammad, Hooi Ting Ding
Formato: article
Lenguaje:EN
FR
Publicado: EDP Sciences 2021
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Acceso en línea:https://doaj.org/article/bb9a7d02b53c44309ce6d99b2fae153e
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