Women entrepreneurial intentions in subsistence marketplaces: The role of entrepreneurial orientation and demographic profiles in Zimbabwe

Subsistence women in developing economies are largely marginalised yet their circumstances could be improved through entrepreneurship. The study sought to establish the relationship between entrepreneurial orientation on entrepreneurial intention and the moderating and direct effects of demographic...

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Autores principales:	Lucia Mandongwe, Divaries C. Jaravaza
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2020
Materias:	entrepreneurial orientation entrepreneurial intention proactiveness innovativeness risk-taking subsistence women Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/bc2c87647b694d0b9faacdb8337377b6
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spelling	oai:doaj.org-article:bc2c87647b694d0b9faacdb8337377b62021-12-02T15:59:51ZWomen entrepreneurial intentions in subsistence marketplaces: The role of entrepreneurial orientation and demographic profiles in Zimbabwe2331-197510.1080/23311975.2020.1818365https://doaj.org/article/bc2c87647b694d0b9faacdb8337377b62020-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2020.1818365https://doaj.org/toc/2331-1975Subsistence women in developing economies are largely marginalised yet their circumstances could be improved through entrepreneurship. The study sought to establish the relationship between entrepreneurial orientation on entrepreneurial intention and the moderating and direct effects of demographic profiles as an oasis of establishing a predictive model on prospective rural women entrepreneurs. Data were collected from prospective women entrepreneurs in the rural markets of Manicaland Province, Zimbabwe. A sample of 192 women was used. Data analysis was done using structural equation modeling to address the research hypotheses. Convenience sampling was applied to test the hypotheses relying on consenting women.The adequacy of the sample was tested using Kaiser-mayor-olkin and also the Bartlett’s test for sphericity. Initially, exploratory factor analysis was done using Principal Component Analysis. The rotated component matrix was also extracted. Data analysis was performed using Smartpls program. The results of analysing data show a significant relationship between innovativeness and risk-taking ability on entrepreneurial intention. However, data analysed did not confirm the hypothesised relationships between proactiveness and demographic profiles on entrepreneurial intention. It is recommended that entrepreneurship financiers, Non-Governmental Organisations and Governments should consider rural women’s innovativeness and risk-taking ability in screening potential entrepreneurs for funding and training.Lucia MandongweDivaries C. JaravazaTaylor & Francis Grouparticleentrepreneurial orientationentrepreneurial intentionproactivenessinnovativenessrisk-takingsubsistence womenBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 7, Iss 1 (2020)
institution	DOAJ
collection	DOAJ
language	EN
topic	entrepreneurial orientation entrepreneurial intention proactiveness innovativeness risk-taking subsistence women Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	entrepreneurial orientation entrepreneurial intention proactiveness innovativeness risk-taking subsistence women Business HF5001-6182 Management. Industrial management HD28-70 Lucia Mandongwe Divaries C. Jaravaza Women entrepreneurial intentions in subsistence marketplaces: The role of entrepreneurial orientation and demographic profiles in Zimbabwe
description	Subsistence women in developing economies are largely marginalised yet their circumstances could be improved through entrepreneurship. The study sought to establish the relationship between entrepreneurial orientation on entrepreneurial intention and the moderating and direct effects of demographic profiles as an oasis of establishing a predictive model on prospective rural women entrepreneurs. Data were collected from prospective women entrepreneurs in the rural markets of Manicaland Province, Zimbabwe. A sample of 192 women was used. Data analysis was done using structural equation modeling to address the research hypotheses. Convenience sampling was applied to test the hypotheses relying on consenting women.The adequacy of the sample was tested using Kaiser-mayor-olkin and also the Bartlett’s test for sphericity. Initially, exploratory factor analysis was done using Principal Component Analysis. The rotated component matrix was also extracted. Data analysis was performed using Smartpls program. The results of analysing data show a significant relationship between innovativeness and risk-taking ability on entrepreneurial intention. However, data analysed did not confirm the hypothesised relationships between proactiveness and demographic profiles on entrepreneurial intention. It is recommended that entrepreneurship financiers, Non-Governmental Organisations and Governments should consider rural women’s innovativeness and risk-taking ability in screening potential entrepreneurs for funding and training.
format	article
author	Lucia Mandongwe Divaries C. Jaravaza
author_facet	Lucia Mandongwe Divaries C. Jaravaza
author_sort	Lucia Mandongwe
title	Women entrepreneurial intentions in subsistence marketplaces: The role of entrepreneurial orientation and demographic profiles in Zimbabwe
title_short	Women entrepreneurial intentions in subsistence marketplaces: The role of entrepreneurial orientation and demographic profiles in Zimbabwe
title_full	Women entrepreneurial intentions in subsistence marketplaces: The role of entrepreneurial orientation and demographic profiles in Zimbabwe
title_fullStr	Women entrepreneurial intentions in subsistence marketplaces: The role of entrepreneurial orientation and demographic profiles in Zimbabwe
title_full_unstemmed	Women entrepreneurial intentions in subsistence marketplaces: The role of entrepreneurial orientation and demographic profiles in Zimbabwe
title_sort	women entrepreneurial intentions in subsistence marketplaces: the role of entrepreneurial orientation and demographic profiles in zimbabwe
publisher	Taylor & Francis Group
publishDate	2020
url	https://doaj.org/article/bc2c87647b694d0b9faacdb8337377b6
work_keys_str_mv	AT luciamandongwe womenentrepreneurialintentionsinsubsistencemarketplacestheroleofentrepreneurialorientationanddemographicprofilesinzimbabwe AT divariescjaravaza womenentrepreneurialintentionsinsubsistencemarketplacestheroleofentrepreneurialorientationanddemographicprofilesinzimbabwe
_version_	1718385352939405312

Women entrepreneurial intentions in subsistence marketplaces: The role of entrepreneurial orientation and demographic profiles in Zimbabwe

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