Adoption and consumption patterns of green products: An exploratory study amongst green consumers in Durban

Green marketing has evolved, although the market share of green products remains considerably low. Green products are part of comprehensive green marketing, and this sort of marketing has progressed to the point that practically every consumer is aware of it. The study focuses on the factors that in...

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Autores principales:	Obed Freedom Chauke, Tshepo Tlapana, Raymond Hawkins-Mofokeng
Formato:	article
Lenguaje:	EN
Publicado:	Ümit Hacıoğlu 2021
Materias:	green products green marketing green consumer consumer consumption patterns awareness of green products Social Sciences H
Acceso en línea:	https://doaj.org/article/bc31a7a161fd471ea64b0040759601bc
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spelling	oai:doaj.org-article:bc31a7a161fd471ea64b0040759601bc2021-11-07T08:04:32ZAdoption and consumption patterns of green products: An exploratory study amongst green consumers in Durban2147-447810.20525/ijrbs.v10i7.1358https://doaj.org/article/bc31a7a161fd471ea64b0040759601bc2021-11-01T00:00:00Zhttps://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/1358https://doaj.org/toc/2147-4478Green marketing has evolved, although the market share of green products remains considerably low. Green products are part of comprehensive green marketing, and this sort of marketing has progressed to the point that practically every consumer is aware of it. The study focuses on the factors that influence the adoption and consumption patterns of green goods in the greater Durban area. The study used a quantitative, non-probability, and random sampling strategy to discover consumers' sentiments toward the purchase of green products. The data was collected through the use of questionnaires and analyzed using the SPSS. The sample size was 384 customers from retail malls in selected Durban suburbs, representing a wide demographic and cultural background. The study's findings revealed that customers in the greater Durban area are aware of green products. Green products, on the other hand, are regarded as affluent due to their high pricing. This means that companies developing green products will have to look for ways to cut their pricing. The survey also reveals that when customers must pick between green and non-green items, pricing is a crucial factor. The study's findings are limited to the confines of the wider Durban area and cannot be extrapolated.Obed Freedom ChaukeTshepo TlapanaRaymond Hawkins-MofokengÜmit Hacıoğluarticlegreen productsgreen marketinggreen consumerconsumer consumption patternsawareness of green productsSocial SciencesHENInternational Journal of Research In Business and Social Science, Vol 10, Iss 7, Pp 78-86 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	green products green marketing green consumer consumer consumption patterns awareness of green products Social Sciences H
spellingShingle	green products green marketing green consumer consumer consumption patterns awareness of green products Social Sciences H Obed Freedom Chauke Tshepo Tlapana Raymond Hawkins-Mofokeng Adoption and consumption patterns of green products: An exploratory study amongst green consumers in Durban
description	Green marketing has evolved, although the market share of green products remains considerably low. Green products are part of comprehensive green marketing, and this sort of marketing has progressed to the point that practically every consumer is aware of it. The study focuses on the factors that influence the adoption and consumption patterns of green goods in the greater Durban area. The study used a quantitative, non-probability, and random sampling strategy to discover consumers' sentiments toward the purchase of green products. The data was collected through the use of questionnaires and analyzed using the SPSS. The sample size was 384 customers from retail malls in selected Durban suburbs, representing a wide demographic and cultural background. The study's findings revealed that customers in the greater Durban area are aware of green products. Green products, on the other hand, are regarded as affluent due to their high pricing. This means that companies developing green products will have to look for ways to cut their pricing. The survey also reveals that when customers must pick between green and non-green items, pricing is a crucial factor. The study's findings are limited to the confines of the wider Durban area and cannot be extrapolated.
format	article
author	Obed Freedom Chauke Tshepo Tlapana Raymond Hawkins-Mofokeng
author_facet	Obed Freedom Chauke Tshepo Tlapana Raymond Hawkins-Mofokeng
author_sort	Obed Freedom Chauke
title	Adoption and consumption patterns of green products: An exploratory study amongst green consumers in Durban
title_short	Adoption and consumption patterns of green products: An exploratory study amongst green consumers in Durban
title_full	Adoption and consumption patterns of green products: An exploratory study amongst green consumers in Durban
title_fullStr	Adoption and consumption patterns of green products: An exploratory study amongst green consumers in Durban
title_full_unstemmed	Adoption and consumption patterns of green products: An exploratory study amongst green consumers in Durban
title_sort	adoption and consumption patterns of green products: an exploratory study amongst green consumers in durban
publisher	Ümit Hacıoğlu
publishDate	2021
url	https://doaj.org/article/bc31a7a161fd471ea64b0040759601bc
work_keys_str_mv	AT obedfreedomchauke adoptionandconsumptionpatternsofgreenproductsanexploratorystudyamongstgreenconsumersindurban AT tshepotlapana adoptionandconsumptionpatternsofgreenproductsanexploratorystudyamongstgreenconsumersindurban AT raymondhawkinsmofokeng adoptionandconsumptionpatternsofgreenproductsanexploratorystudyamongstgreenconsumersindurban
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Adoption and consumption patterns of green products: An exploratory study amongst green consumers in Durban

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