Adoption and consumption patterns of green products: An exploratory study amongst green consumers in Durban
Green marketing has evolved, although the market share of green products remains considerably low. Green products are part of comprehensive green marketing, and this sort of marketing has progressed to the point that practically every consumer is aware of it. The study focuses on the factors that in...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Ümit Hacıoğlu
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/bc31a7a161fd471ea64b0040759601bc |
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