A STUDY TO EVALUATION OF CONSUMER PERCEPTİONS OF CORPORATE SOCIAL RESPONSIBILITY REGARDING TO FOUR DIMENSIONS OF BASIC CORPORATE SOCIAL RESPONSIBILITY: AN APPLICATION IN SİVAS MUNICIPAL

In its most general definition of social responsibility is to take precautions against adverse effects with evaluating the positive or negative effects created around their activities in an entity's public life. With the increasing globalization the corporate social responsibility has become a...

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Autores principales:	Uğur UĞUR, Murat SAYILI
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	marketing corporate social responsibility the pyram Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/bc9e1acca5404db28e22b157159eda7f
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spelling	oai:doaj.org-article:bc9e1acca5404db28e22b157159eda7f2021-11-24T09:20:51ZA STUDY TO EVALUATION OF CONSUMER PERCEPTİONS OF CORPORATE SOCIAL RESPONSIBILITY REGARDING TO FOUR DIMENSIONS OF BASIC CORPORATE SOCIAL RESPONSIBILITY: AN APPLICATION IN SİVAS MUNICIPAL2148-416310.9761/JASSS3150https://doaj.org/article/bc9e1acca5404db28e22b157159eda7f2019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=403729185_28-%C3%96%C4%9Fr.%20G%C3%B6r.%20U%C4%9Fur%20U%C4%9EUR-Murat%20SAYILI.pdf&key=27659https://doaj.org/toc/2148-4163In its most general definition of social responsibility is to take precautions against adverse effects with evaluating the positive or negative effects created around their activities in an entity's public life. With the increasing globalization the corporate social responsibility has become a common and important subject all over the world. An increasing number of consumers examines the businesses and their marketing efforts as their faces that reflected the public, in a more sensitive way. In result of this examine, consumers' expectations regarding corporate social responsibility is also increasing. In the opinion of modern corporate social responsibility, corporate social responsibility is examined in four dimensions as "the economic, legal, moral and voluntary" responsibilities. Today, besides the legal and economic responsibility, the expectations of consumers regarding the moral and voluntary responsibility of business is increasing. Archie B. Carroll examined corporate social responsibility in four dimensions as the “economic, legal, moral and voluntary" responsibilities. According to Carroll, economic and legal responsibilities are required; ethical responsibilities are expected; charity responsibilities are desirable. The aim of the study is, determine to Sivas Municipality employees perceptions of the four basic dimensions of corporate social responsibilities “economic, legal, moral and volunteer” according the size "requirements, expectations and desire” and to examine the relationship between demographic, socio-economic conditions and these perception. The research findings were compared with Carroll's Corporate Social Responsibility Pyramid, examined whether or not relevance or difference. As a result, a trend was detected in the perception of corporate social responsibility, from "expected" level to "necessity" level. Therefore, it demonstrated that, in dimension of fulfilling thieir social responsibilities the organizations efforting to survive in the long term, to make profit and develop, need to organize all activities that have been revealed in this direction with considering the interests of society and the increasing size of these expections level.Uğur UĞURMurat SAYILIFırat Universityarticlemarketingcorporate social responsibilitythe pyramSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 9, Iss 46, Pp 359-372 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	marketing corporate social responsibility the pyram Social Sciences H Social sciences (General) H1-99
spellingShingle	marketing corporate social responsibility the pyram Social Sciences H Social sciences (General) H1-99 Uğur UĞUR Murat SAYILI A STUDY TO EVALUATION OF CONSUMER PERCEPTİONS OF CORPORATE SOCIAL RESPONSIBILITY REGARDING TO FOUR DIMENSIONS OF BASIC CORPORATE SOCIAL RESPONSIBILITY: AN APPLICATION IN SİVAS MUNICIPAL
description	In its most general definition of social responsibility is to take precautions against adverse effects with evaluating the positive or negative effects created around their activities in an entity's public life. With the increasing globalization the corporate social responsibility has become a common and important subject all over the world. An increasing number of consumers examines the businesses and their marketing efforts as their faces that reflected the public, in a more sensitive way. In result of this examine, consumers' expectations regarding corporate social responsibility is also increasing. In the opinion of modern corporate social responsibility, corporate social responsibility is examined in four dimensions as "the economic, legal, moral and voluntary" responsibilities. Today, besides the legal and economic responsibility, the expectations of consumers regarding the moral and voluntary responsibility of business is increasing. Archie B. Carroll examined corporate social responsibility in four dimensions as the “economic, legal, moral and voluntary" responsibilities. According to Carroll, economic and legal responsibilities are required; ethical responsibilities are expected; charity responsibilities are desirable. The aim of the study is, determine to Sivas Municipality employees perceptions of the four basic dimensions of corporate social responsibilities “economic, legal, moral and volunteer” according the size "requirements, expectations and desire” and to examine the relationship between demographic, socio-economic conditions and these perception. The research findings were compared with Carroll's Corporate Social Responsibility Pyramid, examined whether or not relevance or difference. As a result, a trend was detected in the perception of corporate social responsibility, from "expected" level to "necessity" level. Therefore, it demonstrated that, in dimension of fulfilling thieir social responsibilities the organizations efforting to survive in the long term, to make profit and develop, need to organize all activities that have been revealed in this direction with considering the interests of society and the increasing size of these expections level.
format	article
author	Uğur UĞUR Murat SAYILI
author_facet	Uğur UĞUR Murat SAYILI
author_sort	Uğur UĞUR
title	A STUDY TO EVALUATION OF CONSUMER PERCEPTİONS OF CORPORATE SOCIAL RESPONSIBILITY REGARDING TO FOUR DIMENSIONS OF BASIC CORPORATE SOCIAL RESPONSIBILITY: AN APPLICATION IN SİVAS MUNICIPAL
title_short	A STUDY TO EVALUATION OF CONSUMER PERCEPTİONS OF CORPORATE SOCIAL RESPONSIBILITY REGARDING TO FOUR DIMENSIONS OF BASIC CORPORATE SOCIAL RESPONSIBILITY: AN APPLICATION IN SİVAS MUNICIPAL
title_full	A STUDY TO EVALUATION OF CONSUMER PERCEPTİONS OF CORPORATE SOCIAL RESPONSIBILITY REGARDING TO FOUR DIMENSIONS OF BASIC CORPORATE SOCIAL RESPONSIBILITY: AN APPLICATION IN SİVAS MUNICIPAL
title_fullStr	A STUDY TO EVALUATION OF CONSUMER PERCEPTİONS OF CORPORATE SOCIAL RESPONSIBILITY REGARDING TO FOUR DIMENSIONS OF BASIC CORPORATE SOCIAL RESPONSIBILITY: AN APPLICATION IN SİVAS MUNICIPAL
title_full_unstemmed	A STUDY TO EVALUATION OF CONSUMER PERCEPTİONS OF CORPORATE SOCIAL RESPONSIBILITY REGARDING TO FOUR DIMENSIONS OF BASIC CORPORATE SOCIAL RESPONSIBILITY: AN APPLICATION IN SİVAS MUNICIPAL
title_sort	study to evaluation of consumer percepti̇ons of corporate social responsibility regarding to four dimensions of basic corporate social responsibility: an application in si̇vas municipal
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/bc9e1acca5404db28e22b157159eda7f
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_version_	1718415504405692416

A STUDY TO EVALUATION OF CONSUMER PERCEPTİONS OF CORPORATE SOCIAL RESPONSIBILITY REGARDING TO FOUR DIMENSIONS OF BASIC CORPORATE SOCIAL RESPONSIBILITY: AN APPLICATION IN SİVAS MUNICIPAL

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