Uncles’ Generation: Adult Male Fans and Alternative Masculinities in South Korean Popular Music (Translation into Russian)

This article discusses the recent emergence of adult male fans of Korean pop (K-pop) music who openly engage themselves in fan activities typically associated with teenagers (particularly teenage girls) and the significance of their adoration of young female celebrities. The recent appearance of the...

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Autor principal: Jarryn Ha
Formato: article
Lenguaje:EN
RU
Publicado: Limited Liability Company Scientific Industrial Enterprise “Genesis. Frontier. Science” 2021
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Acceso en línea:https://doaj.org/article/bccbf325fde64307911cc5c8ba5c36f5
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spelling oai:doaj.org-article:bccbf325fde64307911cc5c8ba5c36f52021-11-08T19:14:08ZUncles’ Generation: Adult Male Fans and Alternative Masculinities in South Korean Popular Music (Translation into Russian)2686-905510.46539/cmj.v2i3.48https://doaj.org/article/bccbf325fde64307911cc5c8ba5c36f52021-11-01T00:00:00Zhttps://corpusmundi.com/index.php/cmj/article/view/48https://doaj.org/toc/2686-9055This article discusses the recent emergence of adult male fans of Korean pop (K-pop) music who openly engage themselves in fan activities typically associated with teenagers (particularly teenage girls) and the significance of their adoration of young female celebrities. The recent appearance of the ‘samchon/uncle fans’ in the K-pop culture discourse marks the first instance since the early 1990s, when teenagers became the primary target audience of South Korea’s entertainment industry, in which male adults reclaimed a significant position as a demographic group of fans. The samchon fans differ from the traditional ajossi (middle-aged, patriarchal men) listeners of adult contemporary music in the kinds of singers and musical genres to which they listen, as well as in their self-identification as fans, participation in fan activities and mass media portrayals. I investigate the implications of the men’s consumption pattern and their representation in South Korean mass media within the contexts of the history of the construction of hegemonic masculinity in South Korea and of recent developments in East Asian popular culture. I also explore possible ways to apply, complicate and question existing theoretical and conceptual frameworks to explain the phenomenon and argue for the possibility of politically potent, alternative masculinities constructed and manifested through the men’s conspicuous consumption of cultural commodities.Jarryn HaLimited Liability Company Scientific Industrial Enterprise “Genesis. Frontier. Science”articlekorean popmasculinityadulthoodgrass-eating menconspicuous сonsumptionhabitusHistory (General)D1-2009Philosophy (General)B1-5802ENRUCorpus Mundi, Vol 2, Iss 3, Pp 50-69 (2021)
institution DOAJ
collection DOAJ
language EN
RU
topic korean pop
masculinity
adulthood
grass-eating men
conspicuous сonsumption
habitus
History (General)
D1-2009
Philosophy (General)
B1-5802
spellingShingle korean pop
masculinity
adulthood
grass-eating men
conspicuous сonsumption
habitus
History (General)
D1-2009
Philosophy (General)
B1-5802
Jarryn Ha
Uncles’ Generation: Adult Male Fans and Alternative Masculinities in South Korean Popular Music (Translation into Russian)
description This article discusses the recent emergence of adult male fans of Korean pop (K-pop) music who openly engage themselves in fan activities typically associated with teenagers (particularly teenage girls) and the significance of their adoration of young female celebrities. The recent appearance of the ‘samchon/uncle fans’ in the K-pop culture discourse marks the first instance since the early 1990s, when teenagers became the primary target audience of South Korea’s entertainment industry, in which male adults reclaimed a significant position as a demographic group of fans. The samchon fans differ from the traditional ajossi (middle-aged, patriarchal men) listeners of adult contemporary music in the kinds of singers and musical genres to which they listen, as well as in their self-identification as fans, participation in fan activities and mass media portrayals. I investigate the implications of the men’s consumption pattern and their representation in South Korean mass media within the contexts of the history of the construction of hegemonic masculinity in South Korea and of recent developments in East Asian popular culture. I also explore possible ways to apply, complicate and question existing theoretical and conceptual frameworks to explain the phenomenon and argue for the possibility of politically potent, alternative masculinities constructed and manifested through the men’s conspicuous consumption of cultural commodities.
format article
author Jarryn Ha
author_facet Jarryn Ha
author_sort Jarryn Ha
title Uncles’ Generation: Adult Male Fans and Alternative Masculinities in South Korean Popular Music (Translation into Russian)
title_short Uncles’ Generation: Adult Male Fans and Alternative Masculinities in South Korean Popular Music (Translation into Russian)
title_full Uncles’ Generation: Adult Male Fans and Alternative Masculinities in South Korean Popular Music (Translation into Russian)
title_fullStr Uncles’ Generation: Adult Male Fans and Alternative Masculinities in South Korean Popular Music (Translation into Russian)
title_full_unstemmed Uncles’ Generation: Adult Male Fans and Alternative Masculinities in South Korean Popular Music (Translation into Russian)
title_sort uncles’ generation: adult male fans and alternative masculinities in south korean popular music (translation into russian)
publisher Limited Liability Company Scientific Industrial Enterprise “Genesis. Frontier. Science”
publishDate 2021
url https://doaj.org/article/bccbf325fde64307911cc5c8ba5c36f5
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