Management of Loyalty and Its Main Antecedents in Sport Organizations: A Systematic Analysis Review
Sports management is booming, thanks to society’s growing interest in sports in general. This work provides an exhaustive review of the scientific literature of one of the variables most coveted by managers: loyalty. Antecedents positively related to loyalty are also conceptualized in this paper. Th...
Enregistré dans:
Auteurs principaux: | Cristina Loranca-Valle, Pedro Cuesta-Valiño, Estela Núnez-Barriopedro, Pablo Gutiérrez-Rodríguez |
---|---|
Format: | article |
Langue: | EN |
Publié: |
Frontiers Media S.A.
2021
|
Sujets: | |
Accès en ligne: | https://doaj.org/article/bd219e0c742a400c91b4e140bae93c2c |
Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
Documents similaires
-
Relationship marketing in customer loyalty of commercial galleries in times of COVID-19
par: Luz Cano, et autres
Publié: (2021) -
Building Patient Loyalty in Pharmacy Service: A Comprehensive Model
par: prasojo pribadi, et autres
Publié: (2021) -
CSR Image and Customer Satisfaction: The Mediating Role of Customer Trust and Customer Loyalty
par: Saira Irfan, et autres
Publié: (2021) -
Determinants of brand loyalty in the apparel industry: A developing country perspective
par: Aobakwe Ledikwe
Publié: (2020) -
Investigating the Brand Loyalty of Domestic Cosmetic in an Emerging Market
par: Mohd Kassim Norizan, et autres
Publié: (2021)