The impacts of consumer value and brand identification on brand loyalty and electronic word-of-mouth the case of smart phone market in Ho Chi Minh City

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Autores principales:	Tran The Nam, Tieu Van Trang
Formato:	article
Lenguaje:	EN
Publicado:	HDV INSER., JSC 2020
Materias:	consumer value brandidentification brand loyalty electronic word of mouth smart pls Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/bd25d4a00da74dd39329270700bc9919
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spelling	oai:doaj.org-article:bd25d4a00da74dd39329270700bc99192021-11-29T09:43:41ZThe impacts of consumer value and brand identification on brand loyalty and electronic word-of-mouth the case of smart phone market in Ho Chi Minh City10.38203/jiem.020.2.00112615-9856https://doaj.org/article/bd25d4a00da74dd39329270700bc99192020-07-01T00:00:00Zhttps://doaj.org/toc/2615-9856Tran The NamTieu Van TrangHDV INSER., JSCarticleconsumer valuebrandidentificationbrand loyaltyelectronic word of mouthsmart plsEconomics as a scienceHB71-74ENJournal of International Economics and Management, Vol 20, Iss 2 (2020)
institution	DOAJ
collection	DOAJ
language	EN
topic	consumer value brandidentification brand loyalty electronic word of mouth smart pls Economics as a science HB71-74
spellingShingle	consumer value brandidentification brand loyalty electronic word of mouth smart pls Economics as a science HB71-74 Tran The Nam Tieu Van Trang The impacts of consumer value and brand identification on brand loyalty and electronic word-of-mouth the case of smart phone market in Ho Chi Minh City
format	article
author	Tran The Nam Tieu Van Trang
author_facet	Tran The Nam Tieu Van Trang
author_sort	Tran The Nam
title	The impacts of consumer value and brand identification on brand loyalty and electronic word-of-mouth the case of smart phone market in Ho Chi Minh City
title_short	The impacts of consumer value and brand identification on brand loyalty and electronic word-of-mouth the case of smart phone market in Ho Chi Minh City
title_full	The impacts of consumer value and brand identification on brand loyalty and electronic word-of-mouth the case of smart phone market in Ho Chi Minh City
title_fullStr	The impacts of consumer value and brand identification on brand loyalty and electronic word-of-mouth the case of smart phone market in Ho Chi Minh City
title_full_unstemmed	The impacts of consumer value and brand identification on brand loyalty and electronic word-of-mouth the case of smart phone market in Ho Chi Minh City
title_sort	impacts of consumer value and brand identification on brand loyalty and electronic word-of-mouth the case of smart phone market in ho chi minh city
publisher	HDV INSER., JSC
publishDate	2020
url	https://doaj.org/article/bd25d4a00da74dd39329270700bc9919
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The impacts of consumer value and brand identification on brand loyalty and electronic word-of-mouth the case of smart phone market in Ho Chi Minh City

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