Realization of Communicative Strategies and Tactics through Using the Auto-Ethnonym “<i>Russian</i>”
The results are presented of the study of the mechanisms of realizing the communicative strategies and tactics in Russian advertising discourse, the language representative of which is auto-ethnonym Russian and corresponding derivatives. The interest to the phenomenon of discourse is linked both wit...
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| Format: | article |
| Langue: | RU |
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Tsentr nauchnykh i obrazovatelnykh proektov
2017
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| Accès en ligne: | https://doaj.org/article/bd38e865e150446d9ac6b151c10a6fb5 |
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