Gestão Global da Capacidade Relacional. Um Estudo com as Multinacionais Brasileiras

Innovation and its dispersion and interaction attributes are essential for any business to be successful. Given this scenario, we aimed at evaluating how the global management of relational capability takes place in Brazilian multinationals. We conducted a qualitative research with a descriptive nat...

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Autores principales: Priscila Rezende da Costa, Geciane Silveira Porto
Formato: article
Lenguaje:PT
Publicado: Universidade Regional do Noroeste do Estado do Rio Grande do Sul 2016
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Acceso en línea:https://doaj.org/article/bd7a0cdddae74f48ae8b37f32f743990
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spelling oai:doaj.org-article:bd7a0cdddae74f48ae8b37f32f7439902021-11-11T15:16:06ZGestão Global da Capacidade Relacional. Um Estudo com as Multinacionais Brasileiras1678-48552237-6453https://doaj.org/article/bd7a0cdddae74f48ae8b37f32f7439902016-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=75243198006https://doaj.org/toc/1678-4855https://doaj.org/toc/2237-6453Innovation and its dispersion and interaction attributes are essential for any business to be successful. Given this scenario, we aimed at evaluating how the global management of relational capability takes place in Brazilian multinationals. We conducted a qualitative research with a descriptive nature. Multiple-case method was used since two Brazilian multinationals, Braskem and Petrobras, were analyzed in deep. As a result, we could conclude that the global management of relational capability permeates headquarters, subsidiaries and national and international technology partners. For this reason, adopting dynamic and collaborative managerial practices is relevant, and these practices include: adapting and aligning to the opportunities, collaborative R&D structure, a diversified portfolio of technology partners, shared planning of open innovation practices, shared organization of open innovation practices, collaborative knowledge management and synergic monitoring of interactions.Priscila Rezende da CostaGeciane Silveira PortoUniversidade Regional do Noroeste do Estado do Rio Grande do Sularticlerelational capabilityinnovationbraskempetrobrasEconomic growth, development, planningHD72-88PTDesenvolvimento em Questão, Vol 14, Iss 33, Pp 135-171 (2016)
institution DOAJ
collection DOAJ
language PT
topic relational capability
innovation
braskem
petrobras
Economic growth, development, planning
HD72-88
spellingShingle relational capability
innovation
braskem
petrobras
Economic growth, development, planning
HD72-88
Priscila Rezende da Costa
Geciane Silveira Porto
Gestão Global da Capacidade Relacional. Um Estudo com as Multinacionais Brasileiras
description Innovation and its dispersion and interaction attributes are essential for any business to be successful. Given this scenario, we aimed at evaluating how the global management of relational capability takes place in Brazilian multinationals. We conducted a qualitative research with a descriptive nature. Multiple-case method was used since two Brazilian multinationals, Braskem and Petrobras, were analyzed in deep. As a result, we could conclude that the global management of relational capability permeates headquarters, subsidiaries and national and international technology partners. For this reason, adopting dynamic and collaborative managerial practices is relevant, and these practices include: adapting and aligning to the opportunities, collaborative R&D structure, a diversified portfolio of technology partners, shared planning of open innovation practices, shared organization of open innovation practices, collaborative knowledge management and synergic monitoring of interactions.
format article
author Priscila Rezende da Costa
Geciane Silveira Porto
author_facet Priscila Rezende da Costa
Geciane Silveira Porto
author_sort Priscila Rezende da Costa
title Gestão Global da Capacidade Relacional. Um Estudo com as Multinacionais Brasileiras
title_short Gestão Global da Capacidade Relacional. Um Estudo com as Multinacionais Brasileiras
title_full Gestão Global da Capacidade Relacional. Um Estudo com as Multinacionais Brasileiras
title_fullStr Gestão Global da Capacidade Relacional. Um Estudo com as Multinacionais Brasileiras
title_full_unstemmed Gestão Global da Capacidade Relacional. Um Estudo com as Multinacionais Brasileiras
title_sort gestão global da capacidade relacional. um estudo com as multinacionais brasileiras
publisher Universidade Regional do Noroeste do Estado do Rio Grande do Sul
publishDate 2016
url https://doaj.org/article/bd7a0cdddae74f48ae8b37f32f743990
work_keys_str_mv AT priscilarezendedacosta gestaoglobaldacapacidaderelacionalumestudocomasmultinacionaisbrasileiras
AT gecianesilveiraporto gestaoglobaldacapacidaderelacionalumestudocomasmultinacionaisbrasileiras
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