CONSPICUOUS CONSUMPTION THROUGH LOW PRICED PRODUCTS: AN EMPIRICAL STUDY CONDUCTED IN THE PROVINCE OF KIRIKKALE

Traditionally it is known that high price of consumed products is used for conveying messages like high quality, brand, status, wealth and being different. However, the conspicuous consumption is not realized only with the consumption of high priced products. This study investigates the usage of low...

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Autor principal:	İbrahim BOZACI
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	conspicuous consumption conspicuousness with low price price sensitive customer Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/bdb4d521157f4382be3f9bcf05bead29
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spelling	oai:doaj.org-article:bdb4d521157f4382be3f9bcf05bead292021-11-24T09:20:55ZCONSPICUOUS CONSUMPTION THROUGH LOW PRICED PRODUCTS: AN EMPIRICAL STUDY CONDUCTED IN THE PROVINCE OF KIRIKKALE2148-416310.9761/JASSS2897https://doaj.org/article/bdb4d521157f4382be3f9bcf05bead292019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=484786387_15-Yrd.%20Do%C3%A7.%20Dr.%20%C4%B0brahim%20Bozac%C4%B1.pdf&key=27462https://doaj.org/toc/2148-4163Traditionally it is known that high price of consumed products is used for conveying messages like high quality, brand, status, wealth and being different. However, the conspicuous consumption is not realized only with the consumption of high priced products. This study investigates the usage of low priced consumption as a conspicuous factor. Capability of purchasing and using too low priced products is an indicator of reputation and success especially for price sensitive and low income people. Under the scope of the study, structure, types, causes and consequences of conspicuous consumption is explained first. After that a survey is conducted in Kirikkale about purchasing and using low priced products to improve social appearance. It is pointed out that attendances are between indifference and not participation for sentences about conspicuous consumption with low price. Moreover especially low income, unemployed and female consumers evaluate low price as conspicuous factor. Furthermore, materialism and religious lifestyle is related with low price based conspicuous consumption. Suggestions for researchers and companies are developed at last. Research is conducted only in province of Kirikkale by convenience sampling method. So research findings cannot be generalized. The research, which adds new and novel viewpoint to conspicuous consumption, contributes to understand the consumption behavior of low income consumers. Since the research subject is new and novel, study is conducted with exploratory level and results of the subject is not evaluated. Research is instructive for studies which will be made about results of conspicuous consumption.İbrahim BOZACIFırat Universityarticleconspicuous consumptionconspicuousness with low priceprice sensitive customerSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 8, Iss 35, Pp 213-226 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	conspicuous consumption conspicuousness with low price price sensitive customer Social Sciences H Social sciences (General) H1-99
spellingShingle	conspicuous consumption conspicuousness with low price price sensitive customer Social Sciences H Social sciences (General) H1-99 İbrahim BOZACI CONSPICUOUS CONSUMPTION THROUGH LOW PRICED PRODUCTS: AN EMPIRICAL STUDY CONDUCTED IN THE PROVINCE OF KIRIKKALE
description	Traditionally it is known that high price of consumed products is used for conveying messages like high quality, brand, status, wealth and being different. However, the conspicuous consumption is not realized only with the consumption of high priced products. This study investigates the usage of low priced consumption as a conspicuous factor. Capability of purchasing and using too low priced products is an indicator of reputation and success especially for price sensitive and low income people. Under the scope of the study, structure, types, causes and consequences of conspicuous consumption is explained first. After that a survey is conducted in Kirikkale about purchasing and using low priced products to improve social appearance. It is pointed out that attendances are between indifference and not participation for sentences about conspicuous consumption with low price. Moreover especially low income, unemployed and female consumers evaluate low price as conspicuous factor. Furthermore, materialism and religious lifestyle is related with low price based conspicuous consumption. Suggestions for researchers and companies are developed at last. Research is conducted only in province of Kirikkale by convenience sampling method. So research findings cannot be generalized. The research, which adds new and novel viewpoint to conspicuous consumption, contributes to understand the consumption behavior of low income consumers. Since the research subject is new and novel, study is conducted with exploratory level and results of the subject is not evaluated. Research is instructive for studies which will be made about results of conspicuous consumption.
format	article
author	İbrahim BOZACI
author_facet	İbrahim BOZACI
author_sort	İbrahim BOZACI
title	CONSPICUOUS CONSUMPTION THROUGH LOW PRICED PRODUCTS: AN EMPIRICAL STUDY CONDUCTED IN THE PROVINCE OF KIRIKKALE
title_short	CONSPICUOUS CONSUMPTION THROUGH LOW PRICED PRODUCTS: AN EMPIRICAL STUDY CONDUCTED IN THE PROVINCE OF KIRIKKALE
title_full	CONSPICUOUS CONSUMPTION THROUGH LOW PRICED PRODUCTS: AN EMPIRICAL STUDY CONDUCTED IN THE PROVINCE OF KIRIKKALE
title_fullStr	CONSPICUOUS CONSUMPTION THROUGH LOW PRICED PRODUCTS: AN EMPIRICAL STUDY CONDUCTED IN THE PROVINCE OF KIRIKKALE
title_full_unstemmed	CONSPICUOUS CONSUMPTION THROUGH LOW PRICED PRODUCTS: AN EMPIRICAL STUDY CONDUCTED IN THE PROVINCE OF KIRIKKALE
title_sort	conspicuous consumption through low priced products: an empirical study conducted in the province of kirikkale
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/bdb4d521157f4382be3f9bcf05bead29
work_keys_str_mv	AT ibrahimbozaci conspicuousconsumptionthroughlowpricedproductsanempiricalstudyconductedintheprovinceofkirikkale
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CONSPICUOUS CONSUMPTION THROUGH LOW PRICED PRODUCTS: AN EMPIRICAL STUDY CONDUCTED IN THE PROVINCE OF KIRIKKALE

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