CONSPICUOUS CONSUMPTION THROUGH LOW PRICED PRODUCTS: AN EMPIRICAL STUDY CONDUCTED IN THE PROVINCE OF KIRIKKALE
Traditionally it is known that high price of consumed products is used for conveying messages like high quality, brand, status, wealth and being different. However, the conspicuous consumption is not realized only with the consumption of high priced products. This study investigates the usage of low...
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| Formato: | article |
| Lenguaje: | DE EN FR TR |
| Publicado: |
Fırat University
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/bdb4d521157f4382be3f9bcf05bead29 |
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