Icons: Normativity and Gender Inequalities

This contribution is aimed at offering a disciplinary viewpoint on the “rules without words” for the purpose of investigating “non-linguistic” normativity from the Communication Design perspective. The intention is therefore to examine how Communication Design shapes social reality through the crea...

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Autores principales:	Valeria Bucchetti, Francesca Casnati
Formato:	article
Lenguaje:	EN FR IT
Publicado:	Rosenberg & Sellier 2020
Materias:	communication design tacit rules gender divide Aesthetics BH1-301 Ethics BJ1-1725
Acceso en línea:	https://doaj.org/article/bdb898c630464d96892b3243ec87a03c
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id	oai:doaj.org-article:bdb898c630464d96892b3243ec87a03c
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spelling	oai:doaj.org-article:bdb898c630464d96892b3243ec87a03c2021-12-02T10:11:54ZIcons: Normativity and Gender Inequalities10.13128/pam-80342280-78532239-4028https://doaj.org/article/bdb898c630464d96892b3243ec87a03c2020-02-01T00:00:00Zhttps://oaj.fupress.net/index.php/pam/article/view/8034https://doaj.org/toc/2280-7853https://doaj.org/toc/2239-4028 This contribution is aimed at offering a disciplinary viewpoint on the “rules without words” for the purpose of investigating “non-linguistic” normativity from the Communication Design perspective. The intention is therefore to examine how Communication Design shapes social reality through the creation or strengthening of social, normative and tacit rules. The focus of the observation are the non-linguistic expressions, rules, that contribute to the development or maintenance of gender-based social inequalities. Specifically, the observation concerns the forms of schematic representation which permeate everyday life and have an informative and prescriptive function, characterized by a high degree of objectivity and addressed to the whole community - both men and women. The contribution inserts itself within an international framework in which the importance of gender equality is central and reaffirmed by the ONU Agenda 2030 and the Resolution of the European Parliament 2018 (2017/2210(INI)). Valeria BucchettiFrancesca CasnatiRosenberg & Sellierarticlecommunication designtacit rulesgender divideAestheticsBH1-301EthicsBJ1-1725ENFRITPhenomenology and Mind, Iss 17 (2020)
institution	DOAJ
collection	DOAJ
language	EN FR IT
topic	communication design tacit rules gender divide Aesthetics BH1-301 Ethics BJ1-1725
spellingShingle	communication design tacit rules gender divide Aesthetics BH1-301 Ethics BJ1-1725 Valeria Bucchetti Francesca Casnati Icons: Normativity and Gender Inequalities
description	This contribution is aimed at offering a disciplinary viewpoint on the “rules without words” for the purpose of investigating “non-linguistic” normativity from the Communication Design perspective. The intention is therefore to examine how Communication Design shapes social reality through the creation or strengthening of social, normative and tacit rules. The focus of the observation are the non-linguistic expressions, rules, that contribute to the development or maintenance of gender-based social inequalities. Specifically, the observation concerns the forms of schematic representation which permeate everyday life and have an informative and prescriptive function, characterized by a high degree of objectivity and addressed to the whole community - both men and women. The contribution inserts itself within an international framework in which the importance of gender equality is central and reaffirmed by the ONU Agenda 2030 and the Resolution of the European Parliament 2018 (2017/2210(INI)).
format	article
author	Valeria Bucchetti Francesca Casnati
author_facet	Valeria Bucchetti Francesca Casnati
author_sort	Valeria Bucchetti
title	Icons: Normativity and Gender Inequalities
title_short	Icons: Normativity and Gender Inequalities
title_full	Icons: Normativity and Gender Inequalities
title_fullStr	Icons: Normativity and Gender Inequalities
title_full_unstemmed	Icons: Normativity and Gender Inequalities
title_sort	icons: normativity and gender inequalities
publisher	Rosenberg & Sellier
publishDate	2020
url	https://doaj.org/article/bdb898c630464d96892b3243ec87a03c
work_keys_str_mv	AT valeriabucchetti iconsnormativityandgenderinequalities AT francescacasnati iconsnormativityandgenderinequalities
_version_	1718397531727069184

Icons: Normativity and Gender Inequalities

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