Icons: Normativity and Gender Inequalities

This contribution is aimed at offering a disciplinary viewpoint on the “rules without words” for the purpose of investigating “non-linguistic” normativity from the Communication Design perspective. The intention is therefore to examine how Communication Design shapes social reality through the crea...

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Autores principales: Valeria Bucchetti, Francesca Casnati
Formato: article
Lenguaje:EN
FR
IT
Publicado: Rosenberg & Sellier 2020
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Acceso en línea:https://doaj.org/article/bdb898c630464d96892b3243ec87a03c
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spelling oai:doaj.org-article:bdb898c630464d96892b3243ec87a03c2021-12-02T10:11:54ZIcons: Normativity and Gender Inequalities10.13128/pam-80342280-78532239-4028https://doaj.org/article/bdb898c630464d96892b3243ec87a03c2020-02-01T00:00:00Zhttps://oaj.fupress.net/index.php/pam/article/view/8034https://doaj.org/toc/2280-7853https://doaj.org/toc/2239-4028 This contribution is aimed at offering a disciplinary viewpoint on the “rules without words” for the purpose of investigating “non-linguistic” normativity from the Communication Design perspective. The intention is therefore to examine how Communication Design shapes social reality through the creation or strengthening of social, normative and tacit rules. The focus of the observation are the non-linguistic expressions, rules, that contribute to the development or maintenance of gender-based social inequalities. Specifically, the observation concerns the forms of schematic representation which permeate everyday life and have an informative and prescriptive function, characterized by a high degree of objectivity and addressed to the whole community - both men and women. The contribution inserts itself within an international framework in which the importance of gender equality is central and reaffirmed by the ONU Agenda 2030 and the Resolution of the European Parliament 2018 (2017/2210(INI)). Valeria BucchettiFrancesca CasnatiRosenberg & Sellierarticlecommunication designtacit rulesgender divideAestheticsBH1-301EthicsBJ1-1725ENFRITPhenomenology and Mind, Iss 17 (2020)
institution DOAJ
collection DOAJ
language EN
FR
IT
topic communication design
tacit rules
gender divide
Aesthetics
BH1-301
Ethics
BJ1-1725
spellingShingle communication design
tacit rules
gender divide
Aesthetics
BH1-301
Ethics
BJ1-1725
Valeria Bucchetti
Francesca Casnati
Icons: Normativity and Gender Inequalities
description This contribution is aimed at offering a disciplinary viewpoint on the “rules without words” for the purpose of investigating “non-linguistic” normativity from the Communication Design perspective. The intention is therefore to examine how Communication Design shapes social reality through the creation or strengthening of social, normative and tacit rules. The focus of the observation are the non-linguistic expressions, rules, that contribute to the development or maintenance of gender-based social inequalities. Specifically, the observation concerns the forms of schematic representation which permeate everyday life and have an informative and prescriptive function, characterized by a high degree of objectivity and addressed to the whole community - both men and women. The contribution inserts itself within an international framework in which the importance of gender equality is central and reaffirmed by the ONU Agenda 2030 and the Resolution of the European Parliament 2018 (2017/2210(INI)).
format article
author Valeria Bucchetti
Francesca Casnati
author_facet Valeria Bucchetti
Francesca Casnati
author_sort Valeria Bucchetti
title Icons: Normativity and Gender Inequalities
title_short Icons: Normativity and Gender Inequalities
title_full Icons: Normativity and Gender Inequalities
title_fullStr Icons: Normativity and Gender Inequalities
title_full_unstemmed Icons: Normativity and Gender Inequalities
title_sort icons: normativity and gender inequalities
publisher Rosenberg & Sellier
publishDate 2020
url https://doaj.org/article/bdb898c630464d96892b3243ec87a03c
work_keys_str_mv AT valeriabucchetti iconsnormativityandgenderinequalities
AT francescacasnati iconsnormativityandgenderinequalities
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