Icons: Normativity and Gender Inequalities
This contribution is aimed at offering a disciplinary viewpoint on the “rules without words” for the purpose of investigating “non-linguistic” normativity from the Communication Design perspective. The intention is therefore to examine how Communication Design shapes social reality through the crea...
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Rosenberg & Sellier
2020
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oai:doaj.org-article:bdb898c630464d96892b3243ec87a03c2021-12-02T10:11:54ZIcons: Normativity and Gender Inequalities10.13128/pam-80342280-78532239-4028https://doaj.org/article/bdb898c630464d96892b3243ec87a03c2020-02-01T00:00:00Zhttps://oaj.fupress.net/index.php/pam/article/view/8034https://doaj.org/toc/2280-7853https://doaj.org/toc/2239-4028 This contribution is aimed at offering a disciplinary viewpoint on the “rules without words” for the purpose of investigating “non-linguistic” normativity from the Communication Design perspective. The intention is therefore to examine how Communication Design shapes social reality through the creation or strengthening of social, normative and tacit rules. The focus of the observation are the non-linguistic expressions, rules, that contribute to the development or maintenance of gender-based social inequalities. Specifically, the observation concerns the forms of schematic representation which permeate everyday life and have an informative and prescriptive function, characterized by a high degree of objectivity and addressed to the whole community - both men and women. The contribution inserts itself within an international framework in which the importance of gender equality is central and reaffirmed by the ONU Agenda 2030 and the Resolution of the European Parliament 2018 (2017/2210(INI)). Valeria BucchettiFrancesca CasnatiRosenberg & Sellierarticlecommunication designtacit rulesgender divideAestheticsBH1-301EthicsBJ1-1725ENFRITPhenomenology and Mind, Iss 17 (2020) |
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DOAJ |
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EN FR IT |
topic |
communication design tacit rules gender divide Aesthetics BH1-301 Ethics BJ1-1725 |
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communication design tacit rules gender divide Aesthetics BH1-301 Ethics BJ1-1725 Valeria Bucchetti Francesca Casnati Icons: Normativity and Gender Inequalities |
description |
This contribution is aimed at offering a disciplinary viewpoint on the “rules without words” for the purpose of investigating “non-linguistic” normativity from the Communication Design perspective. The intention is therefore to examine how Communication Design shapes social reality through the creation or strengthening of social, normative and tacit rules. The focus of the observation are the non-linguistic expressions, rules, that contribute to the development or maintenance of gender-based social inequalities. Specifically, the observation concerns the forms of schematic representation which permeate everyday life and have an informative and prescriptive function, characterized by a high degree of objectivity and addressed to the whole community - both men and women. The contribution inserts itself within an international framework in which the importance of gender equality is central and reaffirmed by the ONU Agenda 2030 and the Resolution of the European Parliament 2018 (2017/2210(INI)).
|
format |
article |
author |
Valeria Bucchetti Francesca Casnati |
author_facet |
Valeria Bucchetti Francesca Casnati |
author_sort |
Valeria Bucchetti |
title |
Icons: Normativity and Gender Inequalities |
title_short |
Icons: Normativity and Gender Inequalities |
title_full |
Icons: Normativity and Gender Inequalities |
title_fullStr |
Icons: Normativity and Gender Inequalities |
title_full_unstemmed |
Icons: Normativity and Gender Inequalities |
title_sort |
icons: normativity and gender inequalities |
publisher |
Rosenberg & Sellier |
publishDate |
2020 |
url |
https://doaj.org/article/bdb898c630464d96892b3243ec87a03c |
work_keys_str_mv |
AT valeriabucchetti iconsnormativityandgenderinequalities AT francescacasnati iconsnormativityandgenderinequalities |
_version_ |
1718397531727069184 |