DIGITAL MARKETING: CONSUMER BEHAVIOR
Corporations direct significant funds to create a “digital relationship” with customers. The article deals with the results of research in the field of digital marketing, in particular theoretical and research issues of changes in consumer behavior under the influence of digital technologies and the...
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Publishing House of the State University of Management
2019
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| Acceso en línea: | https://doaj.org/article/be05d25d4af64f8eb1474e430f989074 |
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oai:doaj.org-article:be05d25d4af64f8eb1474e430f9890742021-12-03T07:43:28ZDIGITAL MARKETING: CONSUMER BEHAVIOR1816-42772686-841510.26425/1816-4277-2019-5-5-11https://doaj.org/article/be05d25d4af64f8eb1474e430f9890742019-06-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1450https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415Corporations direct significant funds to create a “digital relationship” with customers. The article deals with the results of research in the field of digital marketing, in particular theoretical and research issues of changes in consumer behavior under the influence of digital technologies and the digital environment. The basis for future researches of consumer behavior has been introduced, which highlights the points of contact in the implementation of the marketing strategy and tactics, where digital technologies have and will have a significant impact.G. V. ButkovskayaA. V. StatkusPublishing House of the State University of Managementarticledigital technologiesconsumer behaviordigital marketingprocess of making a purchasing decisiondigital environmentSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 5, Pp 5-11 (2019) |
| institution |
DOAJ |
| collection |
DOAJ |
| language |
RU |
| topic |
digital technologies consumer behavior digital marketing process of making a purchasing decision digital environment Sociology (General) HM401-1281 Economics as a science HB71-74 |
| spellingShingle |
digital technologies consumer behavior digital marketing process of making a purchasing decision digital environment Sociology (General) HM401-1281 Economics as a science HB71-74 G. V. Butkovskaya A. V. Statkus DIGITAL MARKETING: CONSUMER BEHAVIOR |
| description |
Corporations direct significant funds to create a “digital relationship” with customers. The article deals with the results of research in the field of digital marketing, in particular theoretical and research issues of changes in consumer behavior under the influence of digital technologies and the digital environment. The basis for future researches of consumer behavior has been introduced, which highlights the points of contact in the implementation of the marketing strategy and tactics, where digital technologies have and will have a significant impact. |
| format |
article |
| author |
G. V. Butkovskaya A. V. Statkus |
| author_facet |
G. V. Butkovskaya A. V. Statkus |
| author_sort |
G. V. Butkovskaya |
| title |
DIGITAL MARKETING: CONSUMER BEHAVIOR |
| title_short |
DIGITAL MARKETING: CONSUMER BEHAVIOR |
| title_full |
DIGITAL MARKETING: CONSUMER BEHAVIOR |
| title_fullStr |
DIGITAL MARKETING: CONSUMER BEHAVIOR |
| title_full_unstemmed |
DIGITAL MARKETING: CONSUMER BEHAVIOR |
| title_sort |
digital marketing: consumer behavior |
| publisher |
Publishing House of the State University of Management |
| publishDate |
2019 |
| url |
https://doaj.org/article/be05d25d4af64f8eb1474e430f989074 |
| work_keys_str_mv |
AT gvbutkovskaya digitalmarketingconsumerbehavior AT avstatkus digitalmarketingconsumerbehavior |
| _version_ |
1718373593158516736 |