Cultural Encounters in the Banking Sector of Serbia: The Case of Raiffeisenbank

This paper aims to examine the existence of cultural shock, differences and conflicts inside Raiffeisenbank, between personnel belonging to two national cultures (Austrian and Serbian), which could, conditionally, be regarded as representatives of ’’Western’’ and ’’Eastern’’ cultural models. The foc...

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Autor principal: Jelena Pešić
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Publicado: University of Belgrade 2016
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spelling oai:doaj.org-article:be413335402e44d88d236cb8556fb9142021-12-02T01:14:12ZCultural Encounters in the Banking Sector of Serbia: The Case of Raiffeisenbank0353-15892334-8801https://doaj.org/article/be413335402e44d88d236cb8556fb9142016-02-01T00:00:00Zhttps://eap-iea.org/novi-ojs/index.php/eap/article/view/306https://doaj.org/toc/0353-1589https://doaj.org/toc/2334-8801This paper aims to examine the existence of cultural shock, differences and conflicts inside Raiffeisenbank, between personnel belonging to two national cultures (Austrian and Serbian), which could, conditionally, be regarded as representatives of ’’Western’’ and ’’Eastern’’ cultural models. The focus of the research was on elements of organizational culture, such as horizontal and vertical relationships, the type of leadership, the extent of formalization of procedures and work tasks, the types of motivations for different parties, but also on certain elements of work cultures (e.g., the respect of time limits, attitude toward extended working hours, etc.). Specific focus was placed on the role of cultural mediators, whose function was to mediate in the process of adaptation by the representatives of local national culture to novelties in the organizational culture imported from the outside, but also in the process of adaptation by foreigners to the local culture. The case study comprises a short history of Raiffeisenbank, analysis of written documents, and in depth interviews with individuals who could be regarded as "typical" in the examined cultural encounters.Jelena PešićUniversity of BelgradearticleAnthropologyGN1-890ENFRSREtnoantropološki Problemi, Vol 6, Iss 1 (2016)
institution DOAJ
collection DOAJ
language EN
FR
SR
topic Anthropology
GN1-890
spellingShingle Anthropology
GN1-890
Jelena Pešić
Cultural Encounters in the Banking Sector of Serbia: The Case of Raiffeisenbank
description This paper aims to examine the existence of cultural shock, differences and conflicts inside Raiffeisenbank, between personnel belonging to two national cultures (Austrian and Serbian), which could, conditionally, be regarded as representatives of ’’Western’’ and ’’Eastern’’ cultural models. The focus of the research was on elements of organizational culture, such as horizontal and vertical relationships, the type of leadership, the extent of formalization of procedures and work tasks, the types of motivations for different parties, but also on certain elements of work cultures (e.g., the respect of time limits, attitude toward extended working hours, etc.). Specific focus was placed on the role of cultural mediators, whose function was to mediate in the process of adaptation by the representatives of local national culture to novelties in the organizational culture imported from the outside, but also in the process of adaptation by foreigners to the local culture. The case study comprises a short history of Raiffeisenbank, analysis of written documents, and in depth interviews with individuals who could be regarded as "typical" in the examined cultural encounters.
format article
author Jelena Pešić
author_facet Jelena Pešić
author_sort Jelena Pešić
title Cultural Encounters in the Banking Sector of Serbia: The Case of Raiffeisenbank
title_short Cultural Encounters in the Banking Sector of Serbia: The Case of Raiffeisenbank
title_full Cultural Encounters in the Banking Sector of Serbia: The Case of Raiffeisenbank
title_fullStr Cultural Encounters in the Banking Sector of Serbia: The Case of Raiffeisenbank
title_full_unstemmed Cultural Encounters in the Banking Sector of Serbia: The Case of Raiffeisenbank
title_sort cultural encounters in the banking sector of serbia: the case of raiffeisenbank
publisher University of Belgrade
publishDate 2016
url https://doaj.org/article/be413335402e44d88d236cb8556fb914
work_keys_str_mv AT jelenapesic culturalencountersinthebankingsectorofserbiathecaseofraiffeisenbank
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