Online Purchase Behaviour of Food Product During Covid-19 Pandemic: a Study on Consumer of Bedukmutu Marketplace

Covid-19 pandemic has affected various aspects of life, one of which is consumer behaviour in purchasing food products. This study aims to examine online purchase behaviour of food products of Bedukmutu online marketplace consumers during the Covid-19 pandemic. A 5-point Likert scale, Rank Spearman...

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Autores principales:	Akhmadi Heri, Fuadia Qurrotu Aini Zahra, Saffana Aprila, Runanto Dedi
Formato:	article
Lenguaje:	EN FR
Publicado:	EDP Sciences 2021
Materias:	Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/be41b0df5e5a44a2b87a511a6f43aa8b
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id	oai:doaj.org-article:be41b0df5e5a44a2b87a511a6f43aa8b
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spelling	oai:doaj.org-article:be41b0df5e5a44a2b87a511a6f43aa8b2021-11-08T15:19:27ZOnline Purchase Behaviour of Food Product During Covid-19 Pandemic: a Study on Consumer of Bedukmutu Marketplace2267-124210.1051/e3sconf/202131601013https://doaj.org/article/be41b0df5e5a44a2b87a511a6f43aa8b2021-01-01T00:00:00Zhttps://www.e3s-conferences.org/articles/e3sconf/pdf/2021/92/e3sconf_iconard2021_01013.pdfhttps://doaj.org/toc/2267-1242Covid-19 pandemic has affected various aspects of life, one of which is consumer behaviour in purchasing food products. This study aims to examine online purchase behaviour of food products of Bedukmutu online marketplace consumers during the Covid-19 pandemic. A 5-point Likert scale, Rank Spearman correlation and multiple linear regression were used to explore purchasing behaviour, factors that are correlated with and influence consumer purchasing behaviour of food products during the pandemic. The results showed that there was a slightly increase in the monthly purchasing activity of food products during the pandemic which was dominated by cooking oil and beverage products with an average purchase value of IDR 250,000 to IDR 500,000. Furthermore, compatibility and usability variable are proven to have a strong correlation and have a positive and significant effect on consumer purchase intention of food products during the Covid-19 pandemic.Akhmadi HeriFuadia Qurrotu Aini ZahraSaffana AprilaRunanto DediEDP SciencesarticleEnvironmental sciencesGE1-350ENFRE3S Web of Conferences, Vol 316, p 01013 (2021)
institution	DOAJ
collection	DOAJ
language	EN FR
topic	Environmental sciences GE1-350
spellingShingle	Environmental sciences GE1-350 Akhmadi Heri Fuadia Qurrotu Aini Zahra Saffana Aprila Runanto Dedi Online Purchase Behaviour of Food Product During Covid-19 Pandemic: a Study on Consumer of Bedukmutu Marketplace
description	Covid-19 pandemic has affected various aspects of life, one of which is consumer behaviour in purchasing food products. This study aims to examine online purchase behaviour of food products of Bedukmutu online marketplace consumers during the Covid-19 pandemic. A 5-point Likert scale, Rank Spearman correlation and multiple linear regression were used to explore purchasing behaviour, factors that are correlated with and influence consumer purchasing behaviour of food products during the pandemic. The results showed that there was a slightly increase in the monthly purchasing activity of food products during the pandemic which was dominated by cooking oil and beverage products with an average purchase value of IDR 250,000 to IDR 500,000. Furthermore, compatibility and usability variable are proven to have a strong correlation and have a positive and significant effect on consumer purchase intention of food products during the Covid-19 pandemic.
format	article
author	Akhmadi Heri Fuadia Qurrotu Aini Zahra Saffana Aprila Runanto Dedi
author_facet	Akhmadi Heri Fuadia Qurrotu Aini Zahra Saffana Aprila Runanto Dedi
author_sort	Akhmadi Heri
title	Online Purchase Behaviour of Food Product During Covid-19 Pandemic: a Study on Consumer of Bedukmutu Marketplace
title_short	Online Purchase Behaviour of Food Product During Covid-19 Pandemic: a Study on Consumer of Bedukmutu Marketplace
title_full	Online Purchase Behaviour of Food Product During Covid-19 Pandemic: a Study on Consumer of Bedukmutu Marketplace
title_fullStr	Online Purchase Behaviour of Food Product During Covid-19 Pandemic: a Study on Consumer of Bedukmutu Marketplace
title_full_unstemmed	Online Purchase Behaviour of Food Product During Covid-19 Pandemic: a Study on Consumer of Bedukmutu Marketplace
title_sort	online purchase behaviour of food product during covid-19 pandemic: a study on consumer of bedukmutu marketplace
publisher	EDP Sciences
publishDate	2021
url	https://doaj.org/article/be41b0df5e5a44a2b87a511a6f43aa8b
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Online Purchase Behaviour of Food Product During Covid-19 Pandemic: a Study on Consumer of Bedukmutu Marketplace

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