Online Purchase Behaviour of Food Product During Covid-19 Pandemic: a Study on Consumer of Bedukmutu Marketplace

Covid-19 pandemic has affected various aspects of life, one of which is consumer behaviour in purchasing food products. This study aims to examine online purchase behaviour of food products of Bedukmutu online marketplace consumers during the Covid-19 pandemic. A 5-point Likert scale, Rank Spearman...

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Bibliographic Details
Main Authors: Akhmadi Heri, Fuadia Qurrotu Aini Zahra, Saffana Aprila, Runanto Dedi
Format: article
Language:EN
FR
Published: EDP Sciences 2021
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Online Access:https://doaj.org/article/be41b0df5e5a44a2b87a511a6f43aa8b
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