Palm oil: Understanding barriers to sustainable consumption.

Palm oil is relatively inexpensive, versatile, and popular, generating great economic value for Southeast Asian countries. However, the growing demand for palm oil is leading to deforestation and biodiversity loss. The current study is the first to employ a capability-opportunity-motivation (COM-B)...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Cassandra Shruti Sundaraja, Donald W Hine, Amy D Lykins
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/be466e131cf14303ae84e2f18bbb8e37
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:be466e131cf14303ae84e2f18bbb8e37
record_format	dspace
spelling	oai:doaj.org-article:be466e131cf14303ae84e2f18bbb8e372021-12-02T20:17:53ZPalm oil: Understanding barriers to sustainable consumption.1932-620310.1371/journal.pone.0254897https://doaj.org/article/be466e131cf14303ae84e2f18bbb8e372021-01-01T00:00:00Zhttps://doi.org/10.1371/journal.pone.0254897https://doaj.org/toc/1932-6203Palm oil is relatively inexpensive, versatile, and popular, generating great economic value for Southeast Asian countries. However, the growing demand for palm oil is leading to deforestation and biodiversity loss. The current study is the first to employ a capability-opportunity-motivation (COM-B) framework in green consumerism, to determine which capability, opportunity, and motivation factors strongly predict the intentional purchasing of sustainable palm oil products by Australian consumers (N = 781). Exploratory factor analysis revealed four main types of predictors of SPO purchasing-Pro-Green Consumption Attitudes, Demotivating Beliefs, Knowledge and Awareness, and Perceived Product Availability. Multiple regression revealed that these four factors explained 50% of the variability in SPO purchasing behaviour, out of which Knowledge and Awareness accounted for 18% of the unique variance. Perceived Product Availability and Pro-Green Consumption Attitudes were also significant predictors but accounted for only 2% and 1% of unique variance, respectively. These results provide a valuable foundation for designing behaviour change interventions to increase consumer demand for sustainable palm oil products.Cassandra Shruti SundarajaDonald W HineAmy D LykinsPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 8, p e0254897 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Cassandra Shruti Sundaraja Donald W Hine Amy D Lykins Palm oil: Understanding barriers to sustainable consumption.
description	Palm oil is relatively inexpensive, versatile, and popular, generating great economic value for Southeast Asian countries. However, the growing demand for palm oil is leading to deforestation and biodiversity loss. The current study is the first to employ a capability-opportunity-motivation (COM-B) framework in green consumerism, to determine which capability, opportunity, and motivation factors strongly predict the intentional purchasing of sustainable palm oil products by Australian consumers (N = 781). Exploratory factor analysis revealed four main types of predictors of SPO purchasing-Pro-Green Consumption Attitudes, Demotivating Beliefs, Knowledge and Awareness, and Perceived Product Availability. Multiple regression revealed that these four factors explained 50% of the variability in SPO purchasing behaviour, out of which Knowledge and Awareness accounted for 18% of the unique variance. Perceived Product Availability and Pro-Green Consumption Attitudes were also significant predictors but accounted for only 2% and 1% of unique variance, respectively. These results provide a valuable foundation for designing behaviour change interventions to increase consumer demand for sustainable palm oil products.
format	article
author	Cassandra Shruti Sundaraja Donald W Hine Amy D Lykins
author_facet	Cassandra Shruti Sundaraja Donald W Hine Amy D Lykins
author_sort	Cassandra Shruti Sundaraja
title	Palm oil: Understanding barriers to sustainable consumption.
title_short	Palm oil: Understanding barriers to sustainable consumption.
title_full	Palm oil: Understanding barriers to sustainable consumption.
title_fullStr	Palm oil: Understanding barriers to sustainable consumption.
title_full_unstemmed	Palm oil: Understanding barriers to sustainable consumption.
title_sort	palm oil: understanding barriers to sustainable consumption.
publisher	Public Library of Science (PLoS)
publishDate	2021
url	https://doaj.org/article/be466e131cf14303ae84e2f18bbb8e37
work_keys_str_mv	AT cassandrashrutisundaraja palmoilunderstandingbarrierstosustainableconsumption AT donaldwhine palmoilunderstandingbarrierstosustainableconsumption AT amydlykins palmoilunderstandingbarrierstosustainableconsumption
_version_	1718374370587443200

Palm oil: Understanding barriers to sustainable consumption.

Ejemplares similares