Facebook and Instagram Business Account Management under the Pandemic Influence

The crucial role of maintaining business accounts on social media for the rational organization of goods promotion in the COVID-19 pandemic context and increasing online business awareness is reasonably justified. Based on empirical research and analysis of Ukrainian retailers’ online stores, busine...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autor principal:	Natorina Alona
Formato:	article
Lenguaje:	EN FR
Publicado:	EDP Sciences 2021
Materias:	social media business accounts online business facebook / instagram business account account management Social Sciences H
Acceso en línea:	https://doaj.org/article/be9879c0772d4f8f916155816c67f92d
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:be9879c0772d4f8f916155816c67f92d
record_format	dspace
spelling	oai:doaj.org-article:be9879c0772d4f8f916155816c67f92d2021-12-02T17:16:07ZFacebook and Instagram Business Account Management under the Pandemic Influence2261-242410.1051/shsconf/202112604003https://doaj.org/article/be9879c0772d4f8f916155816c67f92d2021-01-01T00:00:00Zhttps://www.shs-conferences.org/articles/shsconf/pdf/2021/37/shsconf_sdppp2021_04003.pdfhttps://doaj.org/toc/2261-2424The crucial role of maintaining business accounts on social media for the rational organization of goods promotion in the COVID-19 pandemic context and increasing online business awareness is reasonably justified. Based on empirical research and analysis of Ukrainian retailers’ online stores, business account metrics are diagnostics in social media. The interpretation of the viral loop in social media is proposed, and the meaning of the definitions “subcritical mass” and “critical mass” of a Facebook / Instagram business account are clarified. The dynamic model of a critical mass of Facebook / Instagram business accounts is developed. The model allows monitoring the nature and influence of active followers on users to adjust the current vector of activity, minimize marketing costs, and increase the target audience involvement. The model also facilitates accurate targeting and error-free ad placement for online businesses.Natorina AlonaEDP Sciencesarticlesocial mediabusiness accountsonline businessfacebook / instagram business accountaccount managementSocial SciencesHENFRSHS Web of Conferences, Vol 126, p 04003 (2021)
institution	DOAJ
collection	DOAJ
language	EN FR
topic	social media business accounts online business facebook / instagram business account account management Social Sciences H
spellingShingle	social media business accounts online business facebook / instagram business account account management Social Sciences H Natorina Alona Facebook and Instagram Business Account Management under the Pandemic Influence
description	The crucial role of maintaining business accounts on social media for the rational organization of goods promotion in the COVID-19 pandemic context and increasing online business awareness is reasonably justified. Based on empirical research and analysis of Ukrainian retailers’ online stores, business account metrics are diagnostics in social media. The interpretation of the viral loop in social media is proposed, and the meaning of the definitions “subcritical mass” and “critical mass” of a Facebook / Instagram business account are clarified. The dynamic model of a critical mass of Facebook / Instagram business accounts is developed. The model allows monitoring the nature and influence of active followers on users to adjust the current vector of activity, minimize marketing costs, and increase the target audience involvement. The model also facilitates accurate targeting and error-free ad placement for online businesses.
format	article
author	Natorina Alona
author_facet	Natorina Alona
author_sort	Natorina Alona
title	Facebook and Instagram Business Account Management under the Pandemic Influence
title_short	Facebook and Instagram Business Account Management under the Pandemic Influence
title_full	Facebook and Instagram Business Account Management under the Pandemic Influence
title_fullStr	Facebook and Instagram Business Account Management under the Pandemic Influence
title_full_unstemmed	Facebook and Instagram Business Account Management under the Pandemic Influence
title_sort	facebook and instagram business account management under the pandemic influence
publisher	EDP Sciences
publishDate	2021
url	https://doaj.org/article/be9879c0772d4f8f916155816c67f92d
work_keys_str_mv	AT natorinaalona facebookandinstagrambusinessaccountmanagementunderthepandemicinfluence
_version_	1718381225894215680

Facebook and Instagram Business Account Management under the Pandemic Influence

Ejemplares similares