ANALYSIS OF THE MAIN DETERMINANTS OF THE RUSSIAN CONSUMERS’ CURRENT MOOD

The socio-psychological phenomenon “consumer mood”, which is interpreted as an emotional and evaluative summary of the subjective understanding of the individual of various information elements that form the semantic structure of his implicit theory of consumption, has been investigated. A hypothesi...

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Autor principal:	I. Yu. Aleksandrova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2020
Materias:	consumer mood implicit theory of consumption consumer mood index negative emotional tone real purchasing power socio-economic status Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/bf92c3ef49cb4e1cbf774c050c2cc3d7
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spelling	oai:doaj.org-article:bf92c3ef49cb4e1cbf774c050c2cc3d72021-12-03T07:43:31ZANALYSIS OF THE MAIN DETERMINANTS OF THE RUSSIAN CONSUMERS’ CURRENT MOOD1816-42772686-841510.26425/1816-4277-2020-2-172-178https://doaj.org/article/bf92c3ef49cb4e1cbf774c050c2cc3d72020-04-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/2091https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The socio-psychological phenomenon “consumer mood”, which is interpreted as an emotional and evaluative summary of the subjective understanding of the individual of various information elements that form the semantic structure of his implicit theory of consumption, has been investigated. A hypothesis has been put forward that the formation of the semantic field of the implicit theory of consumption of an individual is based on two system-forming factors: 1) the real purchasing power of the consumer, 2) the dynamics of his socio-economic status. In the event that both factors have negative actual indicators, the mood of consumer will be characterized by a negative emotional tone and high stability over time. The proposed hypothesis is confirmed by the revealing and analysis of the main determinants of the current mood of Russian consumers, and their subsequent comparison with the consumer sentiment index, identificated empirically.I. Yu. AleksandrovaPublishing House of the State University of Managementarticleconsumer moodimplicit theory of consumptionconsumer mood indexnegative emotional tonereal purchasing powersocio-economic statusSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 2, Pp 172-178 (2020)
institution	DOAJ
collection	DOAJ
language	RU
topic	consumer mood implicit theory of consumption consumer mood index negative emotional tone real purchasing power socio-economic status Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	consumer mood implicit theory of consumption consumer mood index negative emotional tone real purchasing power socio-economic status Sociology (General) HM401-1281 Economics as a science HB71-74 I. Yu. Aleksandrova ANALYSIS OF THE MAIN DETERMINANTS OF THE RUSSIAN CONSUMERS’ CURRENT MOOD
description	The socio-psychological phenomenon “consumer mood”, which is interpreted as an emotional and evaluative summary of the subjective understanding of the individual of various information elements that form the semantic structure of his implicit theory of consumption, has been investigated. A hypothesis has been put forward that the formation of the semantic field of the implicit theory of consumption of an individual is based on two system-forming factors: 1) the real purchasing power of the consumer, 2) the dynamics of his socio-economic status. In the event that both factors have negative actual indicators, the mood of consumer will be characterized by a negative emotional tone and high stability over time. The proposed hypothesis is confirmed by the revealing and analysis of the main determinants of the current mood of Russian consumers, and their subsequent comparison with the consumer sentiment index, identificated empirically.
format	article
author	I. Yu. Aleksandrova
author_facet	I. Yu. Aleksandrova
author_sort	I. Yu. Aleksandrova
title	ANALYSIS OF THE MAIN DETERMINANTS OF THE RUSSIAN CONSUMERS’ CURRENT MOOD
title_short	ANALYSIS OF THE MAIN DETERMINANTS OF THE RUSSIAN CONSUMERS’ CURRENT MOOD
title_full	ANALYSIS OF THE MAIN DETERMINANTS OF THE RUSSIAN CONSUMERS’ CURRENT MOOD
title_fullStr	ANALYSIS OF THE MAIN DETERMINANTS OF THE RUSSIAN CONSUMERS’ CURRENT MOOD
title_full_unstemmed	ANALYSIS OF THE MAIN DETERMINANTS OF THE RUSSIAN CONSUMERS’ CURRENT MOOD
title_sort	analysis of the main determinants of the russian consumers’ current mood
publisher	Publishing House of the State University of Management
publishDate	2020
url	https://doaj.org/article/bf92c3ef49cb4e1cbf774c050c2cc3d7
work_keys_str_mv	AT iyualeksandrova analysisofthemaindeterminantsoftherussianconsumerscurrentmood
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ANALYSIS OF THE MAIN DETERMINANTS OF THE RUSSIAN CONSUMERS’ CURRENT MOOD

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