ANALYSIS OF THE MAIN DETERMINANTS OF THE RUSSIAN CONSUMERS’ CURRENT MOOD
The socio-psychological phenomenon “consumer mood”, which is interpreted as an emotional and evaluative summary of the subjective understanding of the individual of various information elements that form the semantic structure of his implicit theory of consumption, has been investigated. A hypothesi...
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| Format: | article |
| Langue: | RU |
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Publishing House of the State University of Management
2020
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| Accès en ligne: | https://doaj.org/article/bf92c3ef49cb4e1cbf774c050c2cc3d7 |
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