IMPORTANCE OF MEDIA EDUCATION FOR YOUNG PEOPLE IN THE FIELD OF FOOD BIOTECHNOLOGY

Influence of the media on the market of biotechnological products has been studied. Awareness of citizens about food technologies and genetically modified foods has been analysed. Position of state institutions and the scientific community regarding genetic engineering, broadcast through the media,...

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Autores principales:	O. N. Goryacheva, S. A. Goryacheva
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2020
Materias:	media biotechnology genetically modified foods pr promotion food industry youth sales market education genetic engineering health Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/bfd0ccca0a634c558ab23232b9144948
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spelling	oai:doaj.org-article:bfd0ccca0a634c558ab23232b91449482021-12-03T07:43:31ZIMPORTANCE OF MEDIA EDUCATION FOR YOUNG PEOPLE IN THE FIELD OF FOOD BIOTECHNOLOGY1816-42772686-841510.26425/1816-4277-2020-2-179-185https://doaj.org/article/bfd0ccca0a634c558ab23232b91449482020-04-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/2092https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415Influence of the media on the market of biotechnological products has been studied. Awareness of citizens about food technologies and genetically modified foods has been analysed. Position of state institutions and the scientific community regarding genetic engineering, broadcast through the media, indirectly affects the attitude of young people to genetically modified foods. The results of a sociological survey of young people and an analysis of media materials have revealed the importance of media resources in shaping public opinion. The study has clarified that among young people the attitude to genetically modified foods is largely determined by expert assessments of public people and advertising that creates the image of the product. The relevance of the issue lies in understanding the importance of informing the population in matters of biotechnology in general and media education of the youth audience in particular. The conducted study on the attitude of young people to genetically modified products and food bioengineering has assisted in revealing the importance of the issue raised by the authors and allowed them to formulate recommendations on providing a comprehensive program to increase youth media literacy in food biotechnology. The proposals aimed at providing a comprehensive program for improving media literacy are related to the search for ways to increase the level of public confidence in genetically modified foods.O. N. GoryachevaS. A. GoryachevaPublishing House of the State University of Managementarticlemediabiotechnologygenetically modified foodspr promotionfood industryyouthsales marketeducationgenetic engineeringhealthSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 2, Pp 179-185 (2020)
institution	DOAJ
collection	DOAJ
language	RU
topic	media biotechnology genetically modified foods pr promotion food industry youth sales market education genetic engineering health Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	media biotechnology genetically modified foods pr promotion food industry youth sales market education genetic engineering health Sociology (General) HM401-1281 Economics as a science HB71-74 O. N. Goryacheva S. A. Goryacheva IMPORTANCE OF MEDIA EDUCATION FOR YOUNG PEOPLE IN THE FIELD OF FOOD BIOTECHNOLOGY
description	Influence of the media on the market of biotechnological products has been studied. Awareness of citizens about food technologies and genetically modified foods has been analysed. Position of state institutions and the scientific community regarding genetic engineering, broadcast through the media, indirectly affects the attitude of young people to genetically modified foods. The results of a sociological survey of young people and an analysis of media materials have revealed the importance of media resources in shaping public opinion. The study has clarified that among young people the attitude to genetically modified foods is largely determined by expert assessments of public people and advertising that creates the image of the product. The relevance of the issue lies in understanding the importance of informing the population in matters of biotechnology in general and media education of the youth audience in particular. The conducted study on the attitude of young people to genetically modified products and food bioengineering has assisted in revealing the importance of the issue raised by the authors and allowed them to formulate recommendations on providing a comprehensive program to increase youth media literacy in food biotechnology. The proposals aimed at providing a comprehensive program for improving media literacy are related to the search for ways to increase the level of public confidence in genetically modified foods.
format	article
author	O. N. Goryacheva S. A. Goryacheva
author_facet	O. N. Goryacheva S. A. Goryacheva
author_sort	O. N. Goryacheva
title	IMPORTANCE OF MEDIA EDUCATION FOR YOUNG PEOPLE IN THE FIELD OF FOOD BIOTECHNOLOGY
title_short	IMPORTANCE OF MEDIA EDUCATION FOR YOUNG PEOPLE IN THE FIELD OF FOOD BIOTECHNOLOGY
title_full	IMPORTANCE OF MEDIA EDUCATION FOR YOUNG PEOPLE IN THE FIELD OF FOOD BIOTECHNOLOGY
title_fullStr	IMPORTANCE OF MEDIA EDUCATION FOR YOUNG PEOPLE IN THE FIELD OF FOOD BIOTECHNOLOGY
title_full_unstemmed	IMPORTANCE OF MEDIA EDUCATION FOR YOUNG PEOPLE IN THE FIELD OF FOOD BIOTECHNOLOGY
title_sort	importance of media education for young people in the field of food biotechnology
publisher	Publishing House of the State University of Management
publishDate	2020
url	https://doaj.org/article/bfd0ccca0a634c558ab23232b9144948
work_keys_str_mv	AT ongoryacheva importanceofmediaeducationforyoungpeopleinthefieldoffoodbiotechnology AT sagoryacheva importanceofmediaeducationforyoungpeopleinthefieldoffoodbiotechnology
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IMPORTANCE OF MEDIA EDUCATION FOR YOUNG PEOPLE IN THE FIELD OF FOOD BIOTECHNOLOGY

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