THE CONCEPT OF MULTI-LEVEL MARKETING FOR INNOVATIVE STARTUP

The article deals with the problem of develop and lead out an innovative product to the market. Every innovative startup passes by development a set of stages, from research of new technology to market growth and assortment expansion. All stages of development contain inherent marketing actions, whi...

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Autor principal: B. Tokarev
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2017
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Acceso en línea:https://doaj.org/article/bffb4b4d5580437b8d29b87d936ed45b
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