THE EFFECTS OF CONSUMER INNOVATIVENESS AND EXTENDED TECHNOLOGY ACCEPTANCE MODEL ON ADOPTION E-CRM SERVICES WHICH APPLIED TO BANKING SECTOR
Banking is one of the most heavily sectors used E-CRM strategies. E-CRM offers opportunities to banks to set up customer focused relationships and to provide right services at the right time. The systems that require the use of technologies such as E-CRM, however, should be adopted by users. It is i...
Enregistré dans:
| Auteurs principaux: | , |
|---|---|
| Format: | article |
| Langue: | DE EN FR TR |
| Publié: |
Fırat University
2019
|
| Sujets: | |
| Accès en ligne: | https://doaj.org/article/c016c59ebe3040fd91682f49cdb2842e |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|