Marketing and Post-Harvest Loss Assessment in Sapota

A study was undertaken in the Kolar district of Karnataka to assess the losses in post harvest handling and marketing of sapota. The analysis of data collected at the field level, market level, procurement centre of HOPCOMS and at the retail level indicated post harvest loss (PHL) of 15.98% in the w...

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Autores principales:	T M Gajanana, M Sudha, V Dakshinamoorthy
Formato:	article
Lenguaje:	EN
Publicado:	Society for Promotion of Horticulture - Indian Institute of Horticultural Research 2006
Materias:	efficiency marketing post harvest loss sapota Plant culture SB1-1110
Acceso en línea:	https://doaj.org/article/c01e0b4323694844bc18c3fe315e03fa
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spelling	oai:doaj.org-article:c01e0b4323694844bc18c3fe315e03fa2021-12-02T12:06:39ZMarketing and Post-Harvest Loss Assessment in Sapota0973-354X2582-4899https://doaj.org/article/c01e0b4323694844bc18c3fe315e03fa2006-06-01T00:00:00Zhttps://jhs.iihr.res.in/index.php/jhs/article/view/681https://doaj.org/toc/0973-354Xhttps://doaj.org/toc/2582-4899A study was undertaken in the Kolar district of Karnataka to assess the losses in post harvest handling and marketing of sapota. The analysis of data collected at the field level, market level, procurement centre of HOPCOMS and at the retail level indicated post harvest loss (PHL) of 15.98% in the wholesale marketing channel (WSM) and about 14.07 per cent in the HOPCOMS channel. Marketing system for sapota was found to be inefficient as the efficiency index was found to be less than 1. However, between WSM and HOPCOMS, the latter was found to be more efficient in terms of lower marketing cost, higher price realization by farmers and lower margin of the intermediaries. Use of mechanical harvester, pre harvest management of fruits against fruit borer and opening of procurement centres of HOPCOMS in the producing region are suggested in order to reduce the PHL and also to improve the efficiency of the marketing system.T M GajananaM SudhaV DakshinamoorthySociety for Promotion of Horticulture - Indian Institute of Horticultural Researcharticleefficiencymarketingpost harvest losssapotaPlant cultureSB1-1110ENJournal of Horticultural Sciences, Vol 1, Iss 1, Pp 71-75 (2006)
institution	DOAJ
collection	DOAJ
language	EN
topic	efficiency marketing post harvest loss sapota Plant culture SB1-1110
spellingShingle	efficiency marketing post harvest loss sapota Plant culture SB1-1110 T M Gajanana M Sudha V Dakshinamoorthy Marketing and Post-Harvest Loss Assessment in Sapota
description	A study was undertaken in the Kolar district of Karnataka to assess the losses in post harvest handling and marketing of sapota. The analysis of data collected at the field level, market level, procurement centre of HOPCOMS and at the retail level indicated post harvest loss (PHL) of 15.98% in the wholesale marketing channel (WSM) and about 14.07 per cent in the HOPCOMS channel. Marketing system for sapota was found to be inefficient as the efficiency index was found to be less than 1. However, between WSM and HOPCOMS, the latter was found to be more efficient in terms of lower marketing cost, higher price realization by farmers and lower margin of the intermediaries. Use of mechanical harvester, pre harvest management of fruits against fruit borer and opening of procurement centres of HOPCOMS in the producing region are suggested in order to reduce the PHL and also to improve the efficiency of the marketing system.
format	article
author	T M Gajanana M Sudha V Dakshinamoorthy
author_facet	T M Gajanana M Sudha V Dakshinamoorthy
author_sort	T M Gajanana
title	Marketing and Post-Harvest Loss Assessment in Sapota
title_short	Marketing and Post-Harvest Loss Assessment in Sapota
title_full	Marketing and Post-Harvest Loss Assessment in Sapota
title_fullStr	Marketing and Post-Harvest Loss Assessment in Sapota
title_full_unstemmed	Marketing and Post-Harvest Loss Assessment in Sapota
title_sort	marketing and post-harvest loss assessment in sapota
publisher	Society for Promotion of Horticulture - Indian Institute of Horticultural Research
publishDate	2006
url	https://doaj.org/article/c01e0b4323694844bc18c3fe315e03fa
work_keys_str_mv	AT tmgajanana marketingandpostharvestlossassessmentinsapota AT msudha marketingandpostharvestlossassessmentinsapota AT vdakshinamoorthy marketingandpostharvestlossassessmentinsapota
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Marketing and Post-Harvest Loss Assessment in Sapota

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