The Mediating Role of Real-Time Information Between Location-Based User-Generated Content and Tourist Gift Purchase Intention
The global use of Web 2.0 applications has generated enormous volumes of user content. Drawing on cognitive load theory, this study examines unexplored factors that influence gift purchase intention of tourists. The authors identify localization and real-time information for shaping tourists' g...
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| Main Authors: | , , , |
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| Format: | article |
| Language: | EN |
| Published: |
Akdeniz University Tourism Faculty
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/c026e64126304d30a422deddab8c577c |
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