CORPORATE SOCIAL RESPONSIBILITY AS AN INTEGRAL PART OF EFFECTIVE ACTIVITY OF ORGANIZATION

Corporate social responsibility (CSR) is a new idea in which the corporate sector incorporates social and environmental issues into its strategies. The reasons, why CSR should become an integral part of the effective activity of the organization: moral obligation, sustainability, license to act and...

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Autor principal:	Zi Gunchao
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2020
Materias:	corporate responsibility social responsibility organization corporate goals risks integration effective activity Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/c08913cc4e1943078ffc8ff58a8888dc
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spelling	oai:doaj.org-article:c08913cc4e1943078ffc8ff58a8888dc2021-12-03T07:43:31ZCORPORATE SOCIAL RESPONSIBILITY AS AN INTEGRAL PART OF EFFECTIVE ACTIVITY OF ORGANIZATION1816-42772686-841510.26425/1816-4277-2019-12-154-158https://doaj.org/article/c08913cc4e1943078ffc8ff58a8888dc2020-02-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1942https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415Corporate social responsibility (CSR) is a new idea in which the corporate sector incorporates social and environmental issues into its strategies. The reasons, why CSR should become an integral part of the effective activity of the organization: moral obligation, sustainability, license to act and reputation, have been highlighted in the article. The problem of CSR integration into corporate goals has been considered. Integration of business and social needs can provide an organization with a leading position, but this requires a willingness to make some adjustments. With some effort and foresight, CSR can be easily integrated into the goals of almost all organizations. When properly understood and executed, it is a win-win strategy, that benefits both the company and society.Zi GunchaoPublishing House of the State University of Managementarticlecorporate responsibilitysocial responsibilityorganizationcorporate goalsrisksintegrationeffective activitySociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 1, Iss 12, Pp 154-158 (2020)
institution	DOAJ
collection	DOAJ
language	RU
topic	corporate responsibility social responsibility organization corporate goals risks integration effective activity Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	corporate responsibility social responsibility organization corporate goals risks integration effective activity Sociology (General) HM401-1281 Economics as a science HB71-74 Zi Gunchao CORPORATE SOCIAL RESPONSIBILITY AS AN INTEGRAL PART OF EFFECTIVE ACTIVITY OF ORGANIZATION
description	Corporate social responsibility (CSR) is a new idea in which the corporate sector incorporates social and environmental issues into its strategies. The reasons, why CSR should become an integral part of the effective activity of the organization: moral obligation, sustainability, license to act and reputation, have been highlighted in the article. The problem of CSR integration into corporate goals has been considered. Integration of business and social needs can provide an organization with a leading position, but this requires a willingness to make some adjustments. With some effort and foresight, CSR can be easily integrated into the goals of almost all organizations. When properly understood and executed, it is a win-win strategy, that benefits both the company and society.
format	article
author	Zi Gunchao
author_facet	Zi Gunchao
author_sort	Zi Gunchao
title	CORPORATE SOCIAL RESPONSIBILITY AS AN INTEGRAL PART OF EFFECTIVE ACTIVITY OF ORGANIZATION
title_short	CORPORATE SOCIAL RESPONSIBILITY AS AN INTEGRAL PART OF EFFECTIVE ACTIVITY OF ORGANIZATION
title_full	CORPORATE SOCIAL RESPONSIBILITY AS AN INTEGRAL PART OF EFFECTIVE ACTIVITY OF ORGANIZATION
title_fullStr	CORPORATE SOCIAL RESPONSIBILITY AS AN INTEGRAL PART OF EFFECTIVE ACTIVITY OF ORGANIZATION
title_full_unstemmed	CORPORATE SOCIAL RESPONSIBILITY AS AN INTEGRAL PART OF EFFECTIVE ACTIVITY OF ORGANIZATION
title_sort	corporate social responsibility as an integral part of effective activity of organization
publisher	Publishing House of the State University of Management
publishDate	2020
url	https://doaj.org/article/c08913cc4e1943078ffc8ff58a8888dc
work_keys_str_mv	AT zigunchao corporatesocialresponsibilityasanintegralpartofeffectiveactivityoforganization
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CORPORATE SOCIAL RESPONSIBILITY AS AN INTEGRAL PART OF EFFECTIVE ACTIVITY OF ORGANIZATION

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