SPECIFIC FEATURES OF RUSSIAN MARKET OF INFORMATIONAL TECHNOLOGIES

The article provides characteristics of information technologies market, which depend mainly on customers' perception, readiness of partners, market situation and are formed by market participants, large producers of innovation technologies. In line with analyzing the features and restrictions...

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Autor principal: Daria Yu. Barilo
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Lenguaje:RU
Publicado: Plekhanov Russian University of Economics 2017
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Acceso en línea:https://doaj.org/article/c0cc51a3427345c49f2e1237b8083170
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spelling oai:doaj.org-article:c0cc51a3427345c49f2e1237b80831702021-11-15T05:20:43ZSPECIFIC FEATURES OF RUSSIAN MARKET OF INFORMATIONAL TECHNOLOGIES2413-28292587-925110.21686/2413-2829-2015-3-77-88https://doaj.org/article/c0cc51a3427345c49f2e1237b80831702017-09-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/46https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251The article provides characteristics of information technologies market, which depend mainly on customers' perception, readiness of partners, market situation and are formed by market participants, large producers of innovation technologies. In line with analyzing the features and restrictions in vendor's work with different audiences (customers, partners) the authors show various tools available for the vendor to shape the market and develop business: training, PR and covering 'success histories' in mass media, product development. Through analyzing specific features of the Russian information technologies market it is possible to propose effective marketing solutions to build the company partnership network functioning on information technologies market. At the same time the research focuses on cloud technologies, the most promising trend of IT market. Using the example of cloud technologies the article discloses the reasons for market specificity and analyzes the ways to optimize solutions connected with partnership network creation. The data of analytical agencies' research give evidence about the shift from the transaction business model to provision of services and product development. It was pointed out that such features of the Russian market as import substitution and introduction of legislative restrictions stipulate quick response and motivate foreign vendors to design and search for new forms of cooperation and priority segments, such as hosting-providers.Daria Yu. BariloPlekhanov Russian University of Economicsarticleit marketcloud technologiespartnership systemvendorspartnerssupplierscustomersmarketing mixtransaction modelservice modelintellectual propertycenter of traffic organizationEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 3, Pp 77-88 (2017)
institution DOAJ
collection DOAJ
language RU
topic it market
cloud technologies
partnership system
vendors
partners
suppliers
customers
marketing mix
transaction model
service model
intellectual property
center of traffic organization
Economics as a science
HB71-74
spellingShingle it market
cloud technologies
partnership system
vendors
partners
suppliers
customers
marketing mix
transaction model
service model
intellectual property
center of traffic organization
Economics as a science
HB71-74
Daria Yu. Barilo
SPECIFIC FEATURES OF RUSSIAN MARKET OF INFORMATIONAL TECHNOLOGIES
description The article provides characteristics of information technologies market, which depend mainly on customers' perception, readiness of partners, market situation and are formed by market participants, large producers of innovation technologies. In line with analyzing the features and restrictions in vendor's work with different audiences (customers, partners) the authors show various tools available for the vendor to shape the market and develop business: training, PR and covering 'success histories' in mass media, product development. Through analyzing specific features of the Russian information technologies market it is possible to propose effective marketing solutions to build the company partnership network functioning on information technologies market. At the same time the research focuses on cloud technologies, the most promising trend of IT market. Using the example of cloud technologies the article discloses the reasons for market specificity and analyzes the ways to optimize solutions connected with partnership network creation. The data of analytical agencies' research give evidence about the shift from the transaction business model to provision of services and product development. It was pointed out that such features of the Russian market as import substitution and introduction of legislative restrictions stipulate quick response and motivate foreign vendors to design and search for new forms of cooperation and priority segments, such as hosting-providers.
format article
author Daria Yu. Barilo
author_facet Daria Yu. Barilo
author_sort Daria Yu. Barilo
title SPECIFIC FEATURES OF RUSSIAN MARKET OF INFORMATIONAL TECHNOLOGIES
title_short SPECIFIC FEATURES OF RUSSIAN MARKET OF INFORMATIONAL TECHNOLOGIES
title_full SPECIFIC FEATURES OF RUSSIAN MARKET OF INFORMATIONAL TECHNOLOGIES
title_fullStr SPECIFIC FEATURES OF RUSSIAN MARKET OF INFORMATIONAL TECHNOLOGIES
title_full_unstemmed SPECIFIC FEATURES OF RUSSIAN MARKET OF INFORMATIONAL TECHNOLOGIES
title_sort specific features of russian market of informational technologies
publisher Plekhanov Russian University of Economics
publishDate 2017
url https://doaj.org/article/c0cc51a3427345c49f2e1237b8083170
work_keys_str_mv AT dariayubarilo specificfeaturesofrussianmarketofinformationaltechnologies
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