Language Identity of Online Business Correspondence (on Material of the French and English Languages)

The article discusses the findings of the comparative analysis of online business correspondence in the Russian and English languages. The issue of written business discourse internationalization and identity is still unsettled, as Internet environment and attributed to it social, cultural and techn...

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Autores principales:	N. V. Poliakova, N. A. Skitina, V. P. Shabanova
Formato:	article
Lenguaje:	RU
Publicado:	Tsentr nauchnykh i obrazovatelnykh proektov 2018
Materias:	stylistic devices language identity internet communication business communication discourse language internalization Slavic languages. Baltic languages. Albanian languages PG1-9665
Acceso en línea:	https://doaj.org/article/c0f6bd4d0cf741c387e36a8532550952
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id	oai:doaj.org-article:c0f6bd4d0cf741c387e36a8532550952
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spelling	oai:doaj.org-article:c0f6bd4d0cf741c387e36a85325509522021-12-02T07:58:05ZLanguage Identity of Online Business Correspondence (on Material of the French and English Languages)2225-756X2227-129510.24224/2227-1295-2018-10-118-129https://doaj.org/article/c0f6bd4d0cf741c387e36a85325509522018-10-01T00:00:00Zhttps://www.nauka-dialog.ru/jour/article/view/927https://doaj.org/toc/2225-756Xhttps://doaj.org/toc/2227-1295The article discusses the findings of the comparative analysis of online business correspondence in the Russian and English languages. The issue of written business discourse internationalization and identity is still unsettled, as Internet environment and attributed to it social, cultural and technological changes influence the language, regularly modifying it. The authors examined basic theories related to the study of the terms Internet communication and language identity in modern linguistic studies. The aim of the article is to identify linguistic peculiarities of expressing identity in business e-mails in modern French and English, taking into account national-cultural and sociolinguistic aspects of business communication. To achieve this goal the following research objectives were set: study the concepts of Internet communication and language identity; select and describe frequent language structures that determine the specifics of e-mails in two cultures. The findings were derived from e-mails presented both in the public domains and in foreign textbooks. In the course of the study identical vectors of development of stylistic forms of the compared languages were identified. Decrease in the degree of formality is observed in online business correspondence, which is manifested through the use of colloquial and slang expressions. Traditional opening formulas of address such as Sir and Dear are often replaced with Hello and Hi. Moreover, in English e-mails pronoun we is becoming more frequent. Nowadays, one of the trends in the development of the French language of business communication is the use of borrowings from the English language which signals about the internalization of online business correspondence.N. V. PoliakovaN. A. SkitinaV. P. ShabanovaTsentr nauchnykh i obrazovatelnykh proektovarticlestylistic deviceslanguageidentityinternet communicationbusiness communicationdiscourselanguage internalizationSlavic languages. Baltic languages. Albanian languagesPG1-9665RUНаучный диалог, Vol 0, Iss 10, Pp 118-129 (2018)
institution	DOAJ
collection	DOAJ
language	RU
topic	stylistic devices language identity internet communication business communication discourse language internalization Slavic languages. Baltic languages. Albanian languages PG1-9665
spellingShingle	stylistic devices language identity internet communication business communication discourse language internalization Slavic languages. Baltic languages. Albanian languages PG1-9665 N. V. Poliakova N. A. Skitina V. P. Shabanova Language Identity of Online Business Correspondence (on Material of the French and English Languages)
description	The article discusses the findings of the comparative analysis of online business correspondence in the Russian and English languages. The issue of written business discourse internationalization and identity is still unsettled, as Internet environment and attributed to it social, cultural and technological changes influence the language, regularly modifying it. The authors examined basic theories related to the study of the terms Internet communication and language identity in modern linguistic studies. The aim of the article is to identify linguistic peculiarities of expressing identity in business e-mails in modern French and English, taking into account national-cultural and sociolinguistic aspects of business communication. To achieve this goal the following research objectives were set: study the concepts of Internet communication and language identity; select and describe frequent language structures that determine the specifics of e-mails in two cultures. The findings were derived from e-mails presented both in the public domains and in foreign textbooks. In the course of the study identical vectors of development of stylistic forms of the compared languages were identified. Decrease in the degree of formality is observed in online business correspondence, which is manifested through the use of colloquial and slang expressions. Traditional opening formulas of address such as Sir and Dear are often replaced with Hello and Hi. Moreover, in English e-mails pronoun we is becoming more frequent. Nowadays, one of the trends in the development of the French language of business communication is the use of borrowings from the English language which signals about the internalization of online business correspondence.
format	article
author	N. V. Poliakova N. A. Skitina V. P. Shabanova
author_facet	N. V. Poliakova N. A. Skitina V. P. Shabanova
author_sort	N. V. Poliakova
title	Language Identity of Online Business Correspondence (on Material of the French and English Languages)
title_short	Language Identity of Online Business Correspondence (on Material of the French and English Languages)
title_full	Language Identity of Online Business Correspondence (on Material of the French and English Languages)
title_fullStr	Language Identity of Online Business Correspondence (on Material of the French and English Languages)
title_full_unstemmed	Language Identity of Online Business Correspondence (on Material of the French and English Languages)
title_sort	language identity of online business correspondence (on material of the french and english languages)
publisher	Tsentr nauchnykh i obrazovatelnykh proektov
publishDate	2018
url	https://doaj.org/article/c0f6bd4d0cf741c387e36a8532550952
work_keys_str_mv	AT nvpoliakova languageidentityofonlinebusinesscorrespondenceonmaterialofthefrenchandenglishlanguages AT naskitina languageidentityofonlinebusinesscorrespondenceonmaterialofthefrenchandenglishlanguages AT vpshabanova languageidentityofonlinebusinesscorrespondenceonmaterialofthefrenchandenglishlanguages
_version_	1718398940105146368

Language Identity of Online Business Correspondence (on Material of the French and English Languages)

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