Effect of Personality Traits on Banner Advertisement Recognition
This article investigates the effect of personality traits on the attitude of web users towards online advertising. Utilizing and analyzing personality traits along with possible correlations between these traits and their influence on consumers’ buying behavior is crucial not only in research studi...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
MDPI AG
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/c15ecbc7168340a39057f5a9b085de00 |
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