Quantitative Indicators of Text Style as a Factor of the Post Promotion in a Social Media Protest Communication

A complete analysis of protest activity in the XXI century is not possible without an account of complex interrelations between online and offline behavior of different actors. Social media and the whole internet-space become a placement for new forms of behavior that transform the classical types o...

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Autor principal:	I. B. Philippov
Formato:	article
Lenguaje:	EN RU
Publicado:	Ассоциация независимых экспертов «Центр изучения кризисного общества» (in English: Association for independent experts “Center for Crisis Society Studies”) 2020
Materias:	political communication online communication social media social networks digital politics political protest protest movement social movements International relations JZ2-6530
Acceso en línea:	https://doaj.org/article/c168e747c98943aeab583046b08528a7
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id	oai:doaj.org-article:c168e747c98943aeab583046b08528a7
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spelling	oai:doaj.org-article:c168e747c98943aeab583046b08528a72021-11-07T14:45:04ZQuantitative Indicators of Text Style as a Factor of the Post Promotion in a Social Media Protest Communication2542-02402587-932410.23932/2542-0240-2020-13-2-13https://doaj.org/article/c168e747c98943aeab583046b08528a72020-07-01T00:00:00Zhttps://www.ogt-journal.com/jour/article/view/627https://doaj.org/toc/2542-0240https://doaj.org/toc/2587-9324A complete analysis of protest activity in the XXI century is not possible without an account of complex interrelations between online and offline behavior of different actors. Social media and the whole internet-space become a placement for new forms of behavior that transform the classical types of protest activity. Digital placements are not neutral to the communication due to specific laws and characteristics of online-interactions that affect the way actors try to communicate in the online and the extent they succeed doing that. This work investigates the influence of quantitative characteristics of text style on communication around protest movement in social media. The set of used characteristics consisted of mean length of a word in a post, the number of words in a post, a fraction of question marks over number of words in a post, a fraction of exclamation marks over number of words in a post, a fraction of brackets over over number of words in a post and a dummy on the difference between opening and closing brackets. Using regression analysis on a sample of original posts published in social media “Vkontakte” in 2018, we found that quantitative characteristics of text style have statistically significant impact on the promotion of the politically engaged posts. However, the predictive ability of these predictors to describe the variation between activity and broadness of protest communication in different context was inconsiderable.I. B. PhilippovАссоциация независимых экспертов «Центр изучения кризисного общества» (in English: Association for independent experts “Center for Crisis Society Studies”)articlepolitical communicationonline communicationsocial mediasocial networksdigital politicspolitical protestprotest movementsocial movementsInternational relationsJZ2-6530ENRUКонтуры глобальных трансформаций: политика, экономика, право, Vol 13, Iss 2, Pp 249-268 (2020)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	political communication online communication social media social networks digital politics political protest protest movement social movements International relations JZ2-6530
spellingShingle	political communication online communication social media social networks digital politics political protest protest movement social movements International relations JZ2-6530 I. B. Philippov Quantitative Indicators of Text Style as a Factor of the Post Promotion in a Social Media Protest Communication
description	A complete analysis of protest activity in the XXI century is not possible without an account of complex interrelations between online and offline behavior of different actors. Social media and the whole internet-space become a placement for new forms of behavior that transform the classical types of protest activity. Digital placements are not neutral to the communication due to specific laws and characteristics of online-interactions that affect the way actors try to communicate in the online and the extent they succeed doing that. This work investigates the influence of quantitative characteristics of text style on communication around protest movement in social media. The set of used characteristics consisted of mean length of a word in a post, the number of words in a post, a fraction of question marks over number of words in a post, a fraction of exclamation marks over number of words in a post, a fraction of brackets over over number of words in a post and a dummy on the difference between opening and closing brackets. Using regression analysis on a sample of original posts published in social media “Vkontakte” in 2018, we found that quantitative characteristics of text style have statistically significant impact on the promotion of the politically engaged posts. However, the predictive ability of these predictors to describe the variation between activity and broadness of protest communication in different context was inconsiderable.
format	article
author	I. B. Philippov
author_facet	I. B. Philippov
author_sort	I. B. Philippov
title	Quantitative Indicators of Text Style as a Factor of the Post Promotion in a Social Media Protest Communication
title_short	Quantitative Indicators of Text Style as a Factor of the Post Promotion in a Social Media Protest Communication
title_full	Quantitative Indicators of Text Style as a Factor of the Post Promotion in a Social Media Protest Communication
title_fullStr	Quantitative Indicators of Text Style as a Factor of the Post Promotion in a Social Media Protest Communication
title_full_unstemmed	Quantitative Indicators of Text Style as a Factor of the Post Promotion in a Social Media Protest Communication
title_sort	quantitative indicators of text style as a factor of the post promotion in a social media protest communication
publisher	Ассоциация независимых экспертов «Центр изучения кризисного общества» (in English: Association for independent experts “Center for Crisis Society Studies”)
publishDate	2020
url	https://doaj.org/article/c168e747c98943aeab583046b08528a7
work_keys_str_mv	AT ibphilippov quantitativeindicatorsoftextstyleasafactorofthepostpromotioninasocialmediaprotestcommunication
_version_	1718443379995443200

Quantitative Indicators of Text Style as a Factor of the Post Promotion in a Social Media Protest Communication

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