The rise and fall of e-cigarette cloud chasing appealing to youth

Electronic cigarette (e-cigarette) use continues to rise among youth with new devices and technology outpacing regulation. The “cloud chasing” phenomenon, whereby vapers compete or otherwise showcase the production of large or artistic exhaled aerosols from e-cigarettes, played a role in the early a...

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Autores principales:	Emma Brett, Robert Krissinger, Andrea King
Formato:	article
Lenguaje:	EN
Publicado:	Elsevier 2021
Materias:	Electronic cigarettes E-cigarettes Tobacco use Prevention electronic nicotine delivery systems (ENDS) Youth Medicine R
Acceso en línea:	https://doaj.org/article/c1a3265098a34a4b9bdd08706d652c61
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spelling	oai:doaj.org-article:c1a3265098a34a4b9bdd08706d652c612021-11-22T04:24:23ZThe rise and fall of e-cigarette cloud chasing appealing to youth2211-335510.1016/j.pmedr.2021.101644https://doaj.org/article/c1a3265098a34a4b9bdd08706d652c612021-12-01T00:00:00Zhttp://www.sciencedirect.com/science/article/pii/S2211335521003351https://doaj.org/toc/2211-3355Electronic cigarette (e-cigarette) use continues to rise among youth with new devices and technology outpacing regulation. The “cloud chasing” phenomenon, whereby vapers compete or otherwise showcase the production of large or artistic exhaled aerosols from e-cigarettes, played a role in the early appeal of e-cigarette use in youth. This paper describes the sudden rise in the phenomenon of cloud chasing on social media and at vaping conventions due to the proliferation of second and third-generation powerful e-cigarette devices in their peak in 2015 and then their subsequent decline in the past few years. We describe four distinct factors that affected both the rise and fall in cloud chasing, including: 1) the rapid evolution of powerful e-cigarette devices, 2) the increase in social media promotions, 3) an inability of regulatory bodies to keep up with evolving ENDS technology, and 4) two recent widespread health concerns and conditions. Conclusions highlight the importance of swift regulation and effective health communication to mitigate unintended consequences of product evolution. It remains unknown whether such vape tricks and related competitions will reemerge and appeal to youth as store fronts reopen and devices continue to evolve.Emma BrettRobert KrissingerAndrea KingElsevierarticleElectronic cigarettesE-cigarettesTobacco usePreventionelectronic nicotine delivery systems (ENDS)YouthMedicineRENPreventive Medicine Reports, Vol 24, Iss , Pp 101644- (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Electronic cigarettes E-cigarettes Tobacco use Prevention electronic nicotine delivery systems (ENDS) Youth Medicine R
spellingShingle	Electronic cigarettes E-cigarettes Tobacco use Prevention electronic nicotine delivery systems (ENDS) Youth Medicine R Emma Brett Robert Krissinger Andrea King The rise and fall of e-cigarette cloud chasing appealing to youth
description	Electronic cigarette (e-cigarette) use continues to rise among youth with new devices and technology outpacing regulation. The “cloud chasing” phenomenon, whereby vapers compete or otherwise showcase the production of large or artistic exhaled aerosols from e-cigarettes, played a role in the early appeal of e-cigarette use in youth. This paper describes the sudden rise in the phenomenon of cloud chasing on social media and at vaping conventions due to the proliferation of second and third-generation powerful e-cigarette devices in their peak in 2015 and then their subsequent decline in the past few years. We describe four distinct factors that affected both the rise and fall in cloud chasing, including: 1) the rapid evolution of powerful e-cigarette devices, 2) the increase in social media promotions, 3) an inability of regulatory bodies to keep up with evolving ENDS technology, and 4) two recent widespread health concerns and conditions. Conclusions highlight the importance of swift regulation and effective health communication to mitigate unintended consequences of product evolution. It remains unknown whether such vape tricks and related competitions will reemerge and appeal to youth as store fronts reopen and devices continue to evolve.
format	article
author	Emma Brett Robert Krissinger Andrea King
author_facet	Emma Brett Robert Krissinger Andrea King
author_sort	Emma Brett
title	The rise and fall of e-cigarette cloud chasing appealing to youth
title_short	The rise and fall of e-cigarette cloud chasing appealing to youth
title_full	The rise and fall of e-cigarette cloud chasing appealing to youth
title_fullStr	The rise and fall of e-cigarette cloud chasing appealing to youth
title_full_unstemmed	The rise and fall of e-cigarette cloud chasing appealing to youth
title_sort	rise and fall of e-cigarette cloud chasing appealing to youth
publisher	Elsevier
publishDate	2021
url	https://doaj.org/article/c1a3265098a34a4b9bdd08706d652c61
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The rise and fall of e-cigarette cloud chasing appealing to youth

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