Pengaruh Pemasaran Berbasis Pengalaman, Efikasi Diri, dan Kepercayaan terhadap Niat Beli Kembali Layanan Bus Premium

<p><em>This study aims to analyze the effect of Experiential Marketing, Self Efficacy, and Trust in Repurchase Intentions in Royaltrans Premium Bus Services. The data used are primary data compiled using a questionnaire, data analysis using a positive Structural and Equation Model (SEM)...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Firman Fauzi, Armelia Levana
Formato:	article
Lenguaje:	ID
Publicado:	Universitas Muhammadiyah Sumatera Utara 2020
Materias:	experiential marketing, self efficacy, trust, repurchase intention, customers, premium buses Management. Industrial management HD28-70 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/c27f91769e374708a87a0068efb0e965
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:c27f91769e374708a87a0068efb0e965
record_format	dspace
spelling	oai:doaj.org-article:c27f91769e374708a87a0068efb0e9652021-11-05T05:03:36ZPengaruh Pemasaran Berbasis Pengalaman, Efikasi Diri, dan Kepercayaan terhadap Niat Beli Kembali Layanan Bus Premium1693-76192580-417010.30596/jimb.v21i1.4027https://doaj.org/article/c27f91769e374708a87a0068efb0e9652020-11-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/4027https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170<p><em>This study aims to analyze the effect of Experiential Marketing, Self Efficacy, and Trust in Repurchase Intentions in Royaltrans Premium Bus Services. The data used are primary data compiled using a questionnaire, data analysis using a positive Structural and Equation Model (SEM) using Partial Least Square (smartPLS 3.0). The object of this study is Royaltrans Premium Bus Service customers in the Bekasi region with four customer routes West Bekasi - Blok M, West Bekasi - Kuningan, East Bekasi - Kalideres, East Bekasi - Tebet Jatibening - Kuningan using Royaltrans Premium Bus Service. The sample used amounted to 160 respondents using Royaltrans Premium Bus Service through a purposive sampling technique. The results of the study indicate a positive and significant effect between Experiential Marketing on Repurchase Intention, Self Efficacy on Repurchase Intention, and Trust on Repurchase Intention. From the results of this study indicate the independent variable (Experiential Marketing), (Self Efficacy) and (Trust) to the dependent variable (Repurchase Intention) gives an R-square value of 0.788 which can be interpreted as the construct marketing variable Experiential Marketing, Self Efficacy and Trust of 78, 8% while 21.2% are discussed by other variables beyond those to be submitted</em><em>.</em></p>Firman FauziArmelia LevanaUniversitas Muhammadiyah Sumatera Utaraarticleexperiential marketing, self efficacy, trust, repurchase intention, customers, premium busesManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 21, Iss 1, Pp 42-59 (2020)
institution	DOAJ
collection	DOAJ
language	ID
topic	experiential marketing, self efficacy, trust, repurchase intention, customers, premium buses Management. Industrial management HD28-70 Business HF5001-6182
spellingShingle	experiential marketing, self efficacy, trust, repurchase intention, customers, premium buses Management. Industrial management HD28-70 Business HF5001-6182 Firman Fauzi Armelia Levana Pengaruh Pemasaran Berbasis Pengalaman, Efikasi Diri, dan Kepercayaan terhadap Niat Beli Kembali Layanan Bus Premium
description	<p><em>This study aims to analyze the effect of Experiential Marketing, Self Efficacy, and Trust in Repurchase Intentions in Royaltrans Premium Bus Services. The data used are primary data compiled using a questionnaire, data analysis using a positive Structural and Equation Model (SEM) using Partial Least Square (smartPLS 3.0). The object of this study is Royaltrans Premium Bus Service customers in the Bekasi region with four customer routes West Bekasi - Blok M, West Bekasi - Kuningan, East Bekasi - Kalideres, East Bekasi - Tebet Jatibening - Kuningan using Royaltrans Premium Bus Service. The sample used amounted to 160 respondents using Royaltrans Premium Bus Service through a purposive sampling technique. The results of the study indicate a positive and significant effect between Experiential Marketing on Repurchase Intention, Self Efficacy on Repurchase Intention, and Trust on Repurchase Intention. From the results of this study indicate the independent variable (Experiential Marketing), (Self Efficacy) and (Trust) to the dependent variable (Repurchase Intention) gives an R-square value of 0.788 which can be interpreted as the construct marketing variable Experiential Marketing, Self Efficacy and Trust of 78, 8% while 21.2% are discussed by other variables beyond those to be submitted</em><em>.</em></p>
format	article
author	Firman Fauzi Armelia Levana
author_facet	Firman Fauzi Armelia Levana
author_sort	Firman Fauzi
title	Pengaruh Pemasaran Berbasis Pengalaman, Efikasi Diri, dan Kepercayaan terhadap Niat Beli Kembali Layanan Bus Premium
title_short	Pengaruh Pemasaran Berbasis Pengalaman, Efikasi Diri, dan Kepercayaan terhadap Niat Beli Kembali Layanan Bus Premium
title_full	Pengaruh Pemasaran Berbasis Pengalaman, Efikasi Diri, dan Kepercayaan terhadap Niat Beli Kembali Layanan Bus Premium
title_fullStr	Pengaruh Pemasaran Berbasis Pengalaman, Efikasi Diri, dan Kepercayaan terhadap Niat Beli Kembali Layanan Bus Premium
title_full_unstemmed	Pengaruh Pemasaran Berbasis Pengalaman, Efikasi Diri, dan Kepercayaan terhadap Niat Beli Kembali Layanan Bus Premium
title_sort	pengaruh pemasaran berbasis pengalaman, efikasi diri, dan kepercayaan terhadap niat beli kembali layanan bus premium
publisher	Universitas Muhammadiyah Sumatera Utara
publishDate	2020
url	https://doaj.org/article/c27f91769e374708a87a0068efb0e965
work_keys_str_mv	AT firmanfauzi pengaruhpemasaranberbasispengalamanefikasidiridankepercayaanterhadapniatbelikembalilayananbuspremium AT armelialevana pengaruhpemasaranberbasispengalamanefikasidiridankepercayaanterhadapniatbelikembalilayananbuspremium
_version_	1718444554096476160

Pengaruh Pemasaran Berbasis Pengalaman, Efikasi Diri, dan Kepercayaan terhadap Niat Beli Kembali Layanan Bus Premium

Ejemplares similares