Pengaruh Pemasaran Berbasis Pengalaman, Efikasi Diri, dan Kepercayaan terhadap Niat Beli Kembali Layanan Bus Premium
<p><em>This study aims to analyze the effect of Experiential Marketing, Self Efficacy, and Trust in Repurchase Intentions in Royaltrans Premium Bus Services. The data used are primary data compiled using a questionnaire, data analysis using a positive Structural and Equation Model (SEM)...
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| Format: | article |
| Language: | ID |
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Universitas Muhammadiyah Sumatera Utara
2020
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| Online Access: | https://doaj.org/article/c27f91769e374708a87a0068efb0e965 |
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