The Maturity of Corporate Websites as a Digital Communication Channel in Portuguese SMEs’ Process of Adopting E-Commerce

This study aims to determine the maturity of the websites of Portuguese small and mid-sized enterprises (SMEs) as a basic form of digital communication in the sequential process of incorporation of e-commerce. The starting premise is that there is a relationship between the level of maturity reached...

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Autores principales:	Maria García-García, María Victoria Carrillo-Durán, Jose Maia
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	digital SME E-MICA websites Portugal e-commerce Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/c388c740f0324de2b4bfd318f4aff783
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id	oai:doaj.org-article:c388c740f0324de2b4bfd318f4aff783
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spelling	oai:doaj.org-article:c388c740f0324de2b4bfd318f4aff7832021-11-11T19:39:00ZThe Maturity of Corporate Websites as a Digital Communication Channel in Portuguese SMEs’ Process of Adopting E-Commerce10.3390/su1321119722071-1050https://doaj.org/article/c388c740f0324de2b4bfd318f4aff7832021-10-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/11972https://doaj.org/toc/2071-1050This study aims to determine the maturity of the websites of Portuguese small and mid-sized enterprises (SMEs) as a basic form of digital communication in the sequential process of incorporation of e-commerce. The starting premise is that there is a relationship between the level of maturity reached in the SMEs’ websites as digital tools that allow firms to communicate effectively, and the adoption of e-commerce. To study this, a representative sample of 381 SMEs located in Portugal and selected through stratified random sampling was analysed. To assess the degree of maturity of the websites, a sequential validation model, the extended model of internet commerce adoption (E-MICA), was applied. This information was crossed with some descriptive variables such as the volume of business, the location, the number of employees, and the sector of activity of the SMEs. The results showed that, in general terms, there predominant websites that limit their interaction to promoting products and services thus present a low level of maturity. While the sector of activity, the volume of income, and the location of the firm are decisive for the maturity of the websites as a form of digital communication in the process of incorporating e-commerce, the number of employees is not.Maria García-GarcíaMaría Victoria Carrillo-DuránJose MaiaMDPI AGarticledigitalSMEE-MICAwebsitesPortugale-commerceEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 11972, p 11972 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	digital SME E-MICA websites Portugal e-commerce Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	digital SME E-MICA websites Portugal e-commerce Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Maria García-García María Victoria Carrillo-Durán Jose Maia The Maturity of Corporate Websites as a Digital Communication Channel in Portuguese SMEs’ Process of Adopting E-Commerce
description	This study aims to determine the maturity of the websites of Portuguese small and mid-sized enterprises (SMEs) as a basic form of digital communication in the sequential process of incorporation of e-commerce. The starting premise is that there is a relationship between the level of maturity reached in the SMEs’ websites as digital tools that allow firms to communicate effectively, and the adoption of e-commerce. To study this, a representative sample of 381 SMEs located in Portugal and selected through stratified random sampling was analysed. To assess the degree of maturity of the websites, a sequential validation model, the extended model of internet commerce adoption (E-MICA), was applied. This information was crossed with some descriptive variables such as the volume of business, the location, the number of employees, and the sector of activity of the SMEs. The results showed that, in general terms, there predominant websites that limit their interaction to promoting products and services thus present a low level of maturity. While the sector of activity, the volume of income, and the location of the firm are decisive for the maturity of the websites as a form of digital communication in the process of incorporating e-commerce, the number of employees is not.
format	article
author	Maria García-García María Victoria Carrillo-Durán Jose Maia
author_facet	Maria García-García María Victoria Carrillo-Durán Jose Maia
author_sort	Maria García-García
title	The Maturity of Corporate Websites as a Digital Communication Channel in Portuguese SMEs’ Process of Adopting E-Commerce
title_short	The Maturity of Corporate Websites as a Digital Communication Channel in Portuguese SMEs’ Process of Adopting E-Commerce
title_full	The Maturity of Corporate Websites as a Digital Communication Channel in Portuguese SMEs’ Process of Adopting E-Commerce
title_fullStr	The Maturity of Corporate Websites as a Digital Communication Channel in Portuguese SMEs’ Process of Adopting E-Commerce
title_full_unstemmed	The Maturity of Corporate Websites as a Digital Communication Channel in Portuguese SMEs’ Process of Adopting E-Commerce
title_sort	maturity of corporate websites as a digital communication channel in portuguese smes’ process of adopting e-commerce
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/c388c740f0324de2b4bfd318f4aff783
work_keys_str_mv	AT mariagarciagarcia thematurityofcorporatewebsitesasadigitalcommunicationchannelinportuguesesmesprocessofadoptingecommerce AT mariavictoriacarrilloduran thematurityofcorporatewebsitesasadigitalcommunicationchannelinportuguesesmesprocessofadoptingecommerce AT josemaia thematurityofcorporatewebsitesasadigitalcommunicationchannelinportuguesesmesprocessofadoptingecommerce AT mariagarciagarcia maturityofcorporatewebsitesasadigitalcommunicationchannelinportuguesesmesprocessofadoptingecommerce AT mariavictoriacarrilloduran maturityofcorporatewebsitesasadigitalcommunicationchannelinportuguesesmesprocessofadoptingecommerce AT josemaia maturityofcorporatewebsitesasadigitalcommunicationchannelinportuguesesmesprocessofadoptingecommerce
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The Maturity of Corporate Websites as a Digital Communication Channel in Portuguese SMEs’ Process of Adopting E-Commerce

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