Facebook as an engagement tool: How are public benefit organizations building relationships with their public?

The beginning of the 21st century brought a change in the approach to public relations (PR). Both the literature and the practice saw a shift in focus from evaluating the efficiency of communication strategies to relationship management. On the other hand, the growing interest in the use of social m...

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Autores principales: Marian Olinski, Piotr Szamrowski
Formato: article
Lenguaje:EN
Publicado: Public Library of Science (PLoS) 2021
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Acceso en línea:https://doaj.org/article/c39c7989a99e4ecea5a040e7a77ad8ab
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