Online health consumer behaviour: What informs user decisions on information quality?

Around the world, the use of Online Health Information (OHI) is on the increase. This is even more prevalent in developing economies where poor healthcare access and delivery present OHI as a potent alternative to physician consultations. This phenomenon grants the online health information seeker t...

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Autores principales: Eric Afful-Dadzie, Anthony Afful-Dadzie
Formato: article
Lenguaje:EN
Publicado: Elsevier 2021
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Acceso en línea:https://doaj.org/article/c3a14d4846234e6fb8ae146d24735036
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spelling oai:doaj.org-article:c3a14d4846234e6fb8ae146d247350362021-12-01T05:03:48ZOnline health consumer behaviour: What informs user decisions on information quality?2451-958810.1016/j.chbr.2021.100064https://doaj.org/article/c3a14d4846234e6fb8ae146d247350362021-01-01T00:00:00Zhttp://www.sciencedirect.com/science/article/pii/S2451958821000129https://doaj.org/toc/2451-9588Around the world, the use of Online Health Information (OHI) is on the increase. This is even more prevalent in developing economies where poor healthcare access and delivery present OHI as a potent alternative to physician consultations. This phenomenon grants the online health information seeker the sole decision-making responsibility of determining the quality of OHI. Given the potential consequences of incorrect medical advice, it is important to understand what criteria constitutes quality OHI from the perspective of users so as to inform better OHI publication and design. Using choice-based conjoint analysis as a preference modelling technique, the results indicate that, in order of importance, OHI seekers view the credibility of the author or their affiliation as a key measure of OHI quality, while the provision of internal search functionality is viewed as a measure of design quality. OHI seekers however showed a less preference for web portals that store and process user data. The OHI quality preferences obtained in the study were used to audit selected OHI portals to ascertain their level of conformity with the observed user preferences.Eric Afful-DadzieAnthony Afful-DadzieElsevierarticleOnline health informationOnline health consumer behaviourInformation qualityDeveloping countryWeb portalsOnline consumer sophisticationElectronic computers. Computer scienceQA75.5-76.95PsychologyBF1-990ENComputers in Human Behavior Reports, Vol 3, Iss , Pp 100064- (2021)
institution DOAJ
collection DOAJ
language EN
topic Online health information
Online health consumer behaviour
Information quality
Developing country
Web portals
Online consumer sophistication
Electronic computers. Computer science
QA75.5-76.95
Psychology
BF1-990
spellingShingle Online health information
Online health consumer behaviour
Information quality
Developing country
Web portals
Online consumer sophistication
Electronic computers. Computer science
QA75.5-76.95
Psychology
BF1-990
Eric Afful-Dadzie
Anthony Afful-Dadzie
Online health consumer behaviour: What informs user decisions on information quality?
description Around the world, the use of Online Health Information (OHI) is on the increase. This is even more prevalent in developing economies where poor healthcare access and delivery present OHI as a potent alternative to physician consultations. This phenomenon grants the online health information seeker the sole decision-making responsibility of determining the quality of OHI. Given the potential consequences of incorrect medical advice, it is important to understand what criteria constitutes quality OHI from the perspective of users so as to inform better OHI publication and design. Using choice-based conjoint analysis as a preference modelling technique, the results indicate that, in order of importance, OHI seekers view the credibility of the author or their affiliation as a key measure of OHI quality, while the provision of internal search functionality is viewed as a measure of design quality. OHI seekers however showed a less preference for web portals that store and process user data. The OHI quality preferences obtained in the study were used to audit selected OHI portals to ascertain their level of conformity with the observed user preferences.
format article
author Eric Afful-Dadzie
Anthony Afful-Dadzie
author_facet Eric Afful-Dadzie
Anthony Afful-Dadzie
author_sort Eric Afful-Dadzie
title Online health consumer behaviour: What informs user decisions on information quality?
title_short Online health consumer behaviour: What informs user decisions on information quality?
title_full Online health consumer behaviour: What informs user decisions on information quality?
title_fullStr Online health consumer behaviour: What informs user decisions on information quality?
title_full_unstemmed Online health consumer behaviour: What informs user decisions on information quality?
title_sort online health consumer behaviour: what informs user decisions on information quality?
publisher Elsevier
publishDate 2021
url https://doaj.org/article/c3a14d4846234e6fb8ae146d24735036
work_keys_str_mv AT ericaffuldadzie onlinehealthconsumerbehaviourwhatinformsuserdecisionsoninformationquality
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