THE INFLUENCE OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY EVALUATION OF SHAMMOUT’S MODEL
Increased competition, dynamism and complexity of the environment, highlighted private sector, growth of customer expectations and the emergence of new innovations in the service industry in Turkey, has caused major changes in firms alattitude towards the customer and has informed them about importa...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | DE EN FR TR |
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Fırat University
2020
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/c3aea008babf46adb662d4e779220e47 |
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