Push and pull motivations of Brazilian travel lovers
Some people are more interested in traveling than others. What factors motivate people to travel? What are the factors that drive them to travel (push motives), and what are those that drive them to choose a certain type of trip (pull motives)? To answer these questions, this study conducted a twoph...
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FUCAPE Business School
2019
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oai:doaj.org-article:c3bf5bdbd7b442eaa601404a7c1dce332021-11-11T15:48:07ZPush and pull motivations of Brazilian travel lovers1807-734X10.15728/bbr.2019.16.1.5https://doaj.org/article/c3bf5bdbd7b442eaa601404a7c1dce332019-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123058781005https://doaj.org/toc/1807-734XSome people are more interested in traveling than others. What factors motivate people to travel? What are the factors that drive them to travel (push motives), and what are those that drive them to choose a certain type of trip (pull motives)? To answer these questions, this study conducted a twophase investigation with Brazilians citizens: an exploratory and qualitative phase with 16 in-depth interviews and a descriptive and quantitative phase based on a model supported by the 3M Model of Motivation and Personality (Mowen, 2000), and interpreted using structural equation modeling, with partial least squares (PLS). The most important motives identified were push motives (to search for self-knowledge and personal development) and pull motives (to face adventures and challenges, seek novelty, have stories to tell, and experience cultural diversity).Gisele de Araujo PereiraMarlusa GoslingFUCAPE Business Schoolarticletourismtravel lover3m model of motivation and personalityconsumer behaviorpush and pull motivationsBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 16, Iss 1, Pp 63-86 (2019) |
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tourism travel lover 3m model of motivation and personality consumer behavior push and pull motivations Business HF5001-6182 |
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tourism travel lover 3m model of motivation and personality consumer behavior push and pull motivations Business HF5001-6182 Gisele de Araujo Pereira Marlusa Gosling Push and pull motivations of Brazilian travel lovers |
description |
Some people are more interested in traveling than others. What factors motivate people to travel? What are the factors that drive them to travel (push motives), and what are those that drive them to choose a certain type of trip (pull motives)? To answer these questions, this study conducted a twophase investigation with Brazilians citizens: an exploratory and qualitative phase with 16 in-depth interviews and a descriptive and quantitative phase based on a model supported by the 3M Model of Motivation and Personality (Mowen, 2000), and interpreted using structural equation modeling, with partial least squares (PLS). The most important motives identified were push motives (to search for self-knowledge and personal development) and pull motives (to face adventures and challenges, seek novelty, have stories to tell, and experience cultural diversity). |
format |
article |
author |
Gisele de Araujo Pereira Marlusa Gosling |
author_facet |
Gisele de Araujo Pereira Marlusa Gosling |
author_sort |
Gisele de Araujo Pereira |
title |
Push and pull motivations of Brazilian travel lovers |
title_short |
Push and pull motivations of Brazilian travel lovers |
title_full |
Push and pull motivations of Brazilian travel lovers |
title_fullStr |
Push and pull motivations of Brazilian travel lovers |
title_full_unstemmed |
Push and pull motivations of Brazilian travel lovers |
title_sort |
push and pull motivations of brazilian travel lovers |
publisher |
FUCAPE Business School |
publishDate |
2019 |
url |
https://doaj.org/article/c3bf5bdbd7b442eaa601404a7c1dce33 |
work_keys_str_mv |
AT giseledearaujopereira pushandpullmotivationsofbraziliantravellovers AT marlusagosling pushandpullmotivationsofbraziliantravellovers |
_version_ |
1718433917872111616 |