Push and pull motivations of Brazilian travel lovers

Some people are more interested in traveling than others. What factors motivate people to travel? What are the factors that drive them to travel (push motives), and what are those that drive them to choose a certain type of trip (pull motives)? To answer these questions, this study conducted a twoph...

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Autores principales: Gisele de Araujo Pereira, Marlusa Gosling
Formato: article
Lenguaje:EN
PT
Publicado: FUCAPE Business School 2019
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Acceso en línea:https://doaj.org/article/c3bf5bdbd7b442eaa601404a7c1dce33
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spelling oai:doaj.org-article:c3bf5bdbd7b442eaa601404a7c1dce332021-11-11T15:48:07ZPush and pull motivations of Brazilian travel lovers1807-734X10.15728/bbr.2019.16.1.5https://doaj.org/article/c3bf5bdbd7b442eaa601404a7c1dce332019-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123058781005https://doaj.org/toc/1807-734XSome people are more interested in traveling than others. What factors motivate people to travel? What are the factors that drive them to travel (push motives), and what are those that drive them to choose a certain type of trip (pull motives)? To answer these questions, this study conducted a twophase investigation with Brazilians citizens: an exploratory and qualitative phase with 16 in-depth interviews and a descriptive and quantitative phase based on a model supported by the 3M Model of Motivation and Personality (Mowen, 2000), and interpreted using structural equation modeling, with partial least squares (PLS). The most important motives identified were push motives (to search for self-knowledge and personal development) and pull motives (to face adventures and challenges, seek novelty, have stories to tell, and experience cultural diversity).Gisele de Araujo PereiraMarlusa GoslingFUCAPE Business Schoolarticletourismtravel lover3m model of motivation and personalityconsumer behaviorpush and pull motivationsBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 16, Iss 1, Pp 63-86 (2019)
institution DOAJ
collection DOAJ
language EN
PT
topic tourism
travel lover
3m model of motivation and personality
consumer behavior
push and pull motivations
Business
HF5001-6182
spellingShingle tourism
travel lover
3m model of motivation and personality
consumer behavior
push and pull motivations
Business
HF5001-6182
Gisele de Araujo Pereira
Marlusa Gosling
Push and pull motivations of Brazilian travel lovers
description Some people are more interested in traveling than others. What factors motivate people to travel? What are the factors that drive them to travel (push motives), and what are those that drive them to choose a certain type of trip (pull motives)? To answer these questions, this study conducted a twophase investigation with Brazilians citizens: an exploratory and qualitative phase with 16 in-depth interviews and a descriptive and quantitative phase based on a model supported by the 3M Model of Motivation and Personality (Mowen, 2000), and interpreted using structural equation modeling, with partial least squares (PLS). The most important motives identified were push motives (to search for self-knowledge and personal development) and pull motives (to face adventures and challenges, seek novelty, have stories to tell, and experience cultural diversity).
format article
author Gisele de Araujo Pereira
Marlusa Gosling
author_facet Gisele de Araujo Pereira
Marlusa Gosling
author_sort Gisele de Araujo Pereira
title Push and pull motivations of Brazilian travel lovers
title_short Push and pull motivations of Brazilian travel lovers
title_full Push and pull motivations of Brazilian travel lovers
title_fullStr Push and pull motivations of Brazilian travel lovers
title_full_unstemmed Push and pull motivations of Brazilian travel lovers
title_sort push and pull motivations of brazilian travel lovers
publisher FUCAPE Business School
publishDate 2019
url https://doaj.org/article/c3bf5bdbd7b442eaa601404a7c1dce33
work_keys_str_mv AT giseledearaujopereira pushandpullmotivationsofbraziliantravellovers
AT marlusagosling pushandpullmotivationsofbraziliantravellovers
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