‘Bisnis Oriflame, Bisnis Konsultan Itu Sendiri’: Budaya Organisasi Multilevel Marketing untuk Mewujudkan Mimpi

Multilevel marketing (MLM) is one of the marketing strategy which combines between distribution channel and direct selling to the consumers. One of the most popular MLM companies in Indonesia registered in the Indonesian Direct Sale Association (Assosiasi Penjualaan Langsung Indonesia, APLI) is PT....

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Autor principal:	Deby Susan Kamawo
Formato:	article
Lenguaje:	EN ID
Publicado:	Hasanuddin University 2017
Materias:	Oriflame togetherness spirit passion consultant leader Ethnology. Social and cultural anthropology GN301-674
Acceso en línea:	https://doaj.org/article/c3e49e0088b84629b986cc508fd4edf1
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spelling	oai:doaj.org-article:c3e49e0088b84629b986cc508fd4edf12021-11-10T13:32:04Z‘Bisnis Oriflame, Bisnis Konsultan Itu Sendiri’: Budaya Organisasi Multilevel Marketing untuk Mewujudkan Mimpi10.31947/etnosia.v1i2.16142527-93192548-9747https://doaj.org/article/c3e49e0088b84629b986cc508fd4edf12017-04-01T00:00:00Zhttps://journal.unhas.ac.id/index.php/etnosia/article/view/1614https://doaj.org/toc/2527-9319https://doaj.org/toc/2548-9747 Multilevel marketing (MLM) is one of the marketing strategy which combines between distribution channel and direct selling to the consumers. One of the most popular MLM companies in Indonesia registered in the Indonesian Direct Sale Association (Assosiasi Penjualaan Langsung Indonesia, APLI) is PT. Orindo Alam Ayu, known as Oriflame, and is focused on beauty products. This article deals with Oriflame’s organisational culture by examining the organisational values and norms to achieve the company’s vision and mission, and how the norms are practiced. The study indicates that in internalizing the values (togetherness, spirit, and passion) and norms of Oriflame (operational principles, conducting a four-in-one events—Welcome Party, Step-One, Step-Two and Meet-Up Team, and success plan through TRB), from which Oriflame consultants learn how ‘to achieve their dream’ (mewujudkan mimpi). In such business, every consultant (upline as well as downline) is a working partner and they workin a complementary system, so that a consultant’s success is the success of others in the network. It is argued in this article that Oriflame is ‘an achievement dream business’ that is developed on the basis of its values and norms. How much income and in what level of success plan are intended to achieve depend on the consultant itself because Oriflame business is ‘the business of the consultant herself/himself’. Deby Susan KamawoHasanuddin UniversityarticleOriflametogethernessspiritpassionconsultantleaderEthnology. Social and cultural anthropologyGN301-674ENIDEtnosia, Vol 1, Iss 2 (2017)
institution	DOAJ
collection	DOAJ
language	EN ID
topic	Oriflame togetherness spirit passion consultant leader Ethnology. Social and cultural anthropology GN301-674
spellingShingle	Oriflame togetherness spirit passion consultant leader Ethnology. Social and cultural anthropology GN301-674 Deby Susan Kamawo ‘Bisnis Oriflame, Bisnis Konsultan Itu Sendiri’: Budaya Organisasi Multilevel Marketing untuk Mewujudkan Mimpi
description	Multilevel marketing (MLM) is one of the marketing strategy which combines between distribution channel and direct selling to the consumers. One of the most popular MLM companies in Indonesia registered in the Indonesian Direct Sale Association (Assosiasi Penjualaan Langsung Indonesia, APLI) is PT. Orindo Alam Ayu, known as Oriflame, and is focused on beauty products. This article deals with Oriflame’s organisational culture by examining the organisational values and norms to achieve the company’s vision and mission, and how the norms are practiced. The study indicates that in internalizing the values (togetherness, spirit, and passion) and norms of Oriflame (operational principles, conducting a four-in-one events—Welcome Party, Step-One, Step-Two and Meet-Up Team, and success plan through TRB), from which Oriflame consultants learn how ‘to achieve their dream’ (mewujudkan mimpi). In such business, every consultant (upline as well as downline) is a working partner and they workin a complementary system, so that a consultant’s success is the success of others in the network. It is argued in this article that Oriflame is ‘an achievement dream business’ that is developed on the basis of its values and norms. How much income and in what level of success plan are intended to achieve depend on the consultant itself because Oriflame business is ‘the business of the consultant herself/himself’.
format	article
author	Deby Susan Kamawo
author_facet	Deby Susan Kamawo
author_sort	Deby Susan Kamawo
title	‘Bisnis Oriflame, Bisnis Konsultan Itu Sendiri’: Budaya Organisasi Multilevel Marketing untuk Mewujudkan Mimpi
title_short	‘Bisnis Oriflame, Bisnis Konsultan Itu Sendiri’: Budaya Organisasi Multilevel Marketing untuk Mewujudkan Mimpi
title_full	‘Bisnis Oriflame, Bisnis Konsultan Itu Sendiri’: Budaya Organisasi Multilevel Marketing untuk Mewujudkan Mimpi
title_fullStr	‘Bisnis Oriflame, Bisnis Konsultan Itu Sendiri’: Budaya Organisasi Multilevel Marketing untuk Mewujudkan Mimpi
title_full_unstemmed	‘Bisnis Oriflame, Bisnis Konsultan Itu Sendiri’: Budaya Organisasi Multilevel Marketing untuk Mewujudkan Mimpi
title_sort	‘bisnis oriflame, bisnis konsultan itu sendiri’: budaya organisasi multilevel marketing untuk mewujudkan mimpi
publisher	Hasanuddin University
publishDate	2017
url	https://doaj.org/article/c3e49e0088b84629b986cc508fd4edf1
work_keys_str_mv	AT debysusankamawo bisnisoriflamebisniskonsultanitusendiribudayaorganisasimultilevelmarketinguntukmewujudkanmimpi
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‘Bisnis Oriflame, Bisnis Konsultan Itu Sendiri’: Budaya Organisasi Multilevel Marketing untuk Mewujudkan Mimpi

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