Phenomena Systematization of Marketing Digitalization: Concept and Implementation

The article is devoted to the research and systematization of the current state and development of marketing digitalization phenomena. The methodological base includes system-wide methods of system analysis, categorization and classification, elements from theories of general marketing and informati...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	E. Yu. Suslov, D. V. Minaev
Formato:	article
Lenguaje:	EN RU
Publicado:	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2021
Materias:	digitalization marketing technologies digital ethics digital marketing functionality intellectronica ontology dikw Political institutions and public administration (General) JF20-2112
Acceso en línea:	https://doaj.org/article/c42d7b71a9aa411bafe46bf139f7dc80
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:c42d7b71a9aa411bafe46bf139f7dc80
record_format	dspace
spelling	oai:doaj.org-article:c42d7b71a9aa411bafe46bf139f7dc802021-11-12T10:46:14ZPhenomena Systematization of Marketing Digitalization: Concept and Implementation1726-11391816-859010.22394/1726-1139-2021-4-64-80https://doaj.org/article/c42d7b71a9aa411bafe46bf139f7dc802021-06-01T00:00:00Zhttps://www.acjournal.ru/jour/article/view/1680https://doaj.org/toc/1726-1139https://doaj.org/toc/1816-8590The article is devoted to the research and systematization of the current state and development of marketing digitalization phenomena. The methodological base includes system-wide methods of system analysis, categorization and classification, elements from theories of general marketing and information society. This work clarifies features of the term “digitalization”, formulates a general concept of systematizing marketing digitalization phenomena through the construction of multidimensional morphological box, and defines ontological models of marketing functionality and digital technologies in all main classification cross-sections of the multidimensional morphological box. It also proposes a variant of multidimen- sional morphological box, where structuring by components (analytical, creative-synthetic, communication and organizational-managerial) forms marketing dimension and where clas- sifications and ontologies of international and domestic analytical resources create its “digital” dimension. Based on this variant, current digital phenomena in marketing and related fields are systematized and passed transformation with different impact on separate components of the DIKW model is estimated.E. Yu. SuslovD. V. MinaevNorth-West institute of management of the Russian Presidential Academy of National Economy and Public Administration articledigitalizationmarketing technologiesdigital ethicsdigital marketing functionalityintellectronicaontologydikwPolitical institutions and public administration (General)JF20-2112ENRUУправленческое консультирование, Vol 0, Iss 4, Pp 64-80 (2021)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	digitalization marketing technologies digital ethics digital marketing functionality intellectronica ontology dikw Political institutions and public administration (General) JF20-2112
spellingShingle	digitalization marketing technologies digital ethics digital marketing functionality intellectronica ontology dikw Political institutions and public administration (General) JF20-2112 E. Yu. Suslov D. V. Minaev Phenomena Systematization of Marketing Digitalization: Concept and Implementation
description	The article is devoted to the research and systematization of the current state and development of marketing digitalization phenomena. The methodological base includes system-wide methods of system analysis, categorization and classification, elements from theories of general marketing and information society. This work clarifies features of the term “digitalization”, formulates a general concept of systematizing marketing digitalization phenomena through the construction of multidimensional morphological box, and defines ontological models of marketing functionality and digital technologies in all main classification cross-sections of the multidimensional morphological box. It also proposes a variant of multidimen- sional morphological box, where structuring by components (analytical, creative-synthetic, communication and organizational-managerial) forms marketing dimension and where clas- sifications and ontologies of international and domestic analytical resources create its “digital” dimension. Based on this variant, current digital phenomena in marketing and related fields are systematized and passed transformation with different impact on separate components of the DIKW model is estimated.
format	article
author	E. Yu. Suslov D. V. Minaev
author_facet	E. Yu. Suslov D. V. Minaev
author_sort	E. Yu. Suslov
title	Phenomena Systematization of Marketing Digitalization: Concept and Implementation
title_short	Phenomena Systematization of Marketing Digitalization: Concept and Implementation
title_full	Phenomena Systematization of Marketing Digitalization: Concept and Implementation
title_fullStr	Phenomena Systematization of Marketing Digitalization: Concept and Implementation
title_full_unstemmed	Phenomena Systematization of Marketing Digitalization: Concept and Implementation
title_sort	phenomena systematization of marketing digitalization: concept and implementation
publisher	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
publishDate	2021
url	https://doaj.org/article/c42d7b71a9aa411bafe46bf139f7dc80
work_keys_str_mv	AT eyususlov phenomenasystematizationofmarketingdigitalizationconceptandimplementation AT dvminaev phenomenasystematizationofmarketingdigitalizationconceptandimplementation
_version_	1718430705657053184

Phenomena Systematization of Marketing Digitalization: Concept and Implementation

Ejemplares similares