Phenomena Systematization of Marketing Digitalization: Concept and Implementation

Phenomena Systematization of Marketing Digitalization: Concept and Implementation

The article is devoted to the research and systematization of the current state and development of marketing digitalization phenomena. The methodological base includes system-wide methods of system analysis, categorization and classification, elements from theories of general marketing and informati...

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Autores principales: E. Yu. Suslov, D. V. Minaev
Formato: article
Lenguaje:EN
RU
Publicado: North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2021
Materias:
digitalization
marketing technologies
digital ethics
digital marketing functionality
intellectronica
ontology
dikw
Political institutions and public administration (General)
JF20-2112
Acceso en línea:https://doaj.org/article/c42d7b71a9aa411bafe46bf139f7dc80
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