Phenomena Systematization of Marketing Digitalization: Concept and Implementation
The article is devoted to the research and systematization of the current state and development of marketing digitalization phenomena. The methodological base includes system-wide methods of system analysis, categorization and classification, elements from theories of general marketing and informati...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | EN RU |
| Publicado: |
North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/c42d7b71a9aa411bafe46bf139f7dc80 |
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