Understanding behavioral intention to use mobile wallets in vietnam: Extending the tam model with trust and enjoyment
Mobile wallet (M-wallet), as an innovative alternative payment, is trendy in developed economies because it provides users with the ease, safety, and fast completion of daily financial activities. However, M-wallets have still been seen in the infancy stage in Vietnam. Therefore, the study aims to d...
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Taylor & Francis Group
2021
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oai:doaj.org-article:c461af2c2284449596f34ef640cd93e12021-12-02T11:37:48ZUnderstanding behavioral intention to use mobile wallets in vietnam: Extending the tam model with trust and enjoyment2331-197510.1080/23311975.2021.1891661https://doaj.org/article/c461af2c2284449596f34ef640cd93e12021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1891661https://doaj.org/toc/2331-1975Mobile wallet (M-wallet), as an innovative alternative payment, is trendy in developed economies because it provides users with the ease, safety, and fast completion of daily financial activities. However, M-wallets have still been seen in the infancy stage in Vietnam. Therefore, the study aims to discover the main factors shaping behavioral intention to use mobile wallets in Vietnam. The extended version of the Technology Acceptance Model (TAM) with perceived enjoyment and trust was considered as a theoretical foundation for this study. The primary empirical data from 332 respondents were analyzed using structural equation modeling (SEM). Perceived ease of use, perceived usefulness, and enjoyment have positive and significant impacts on behavioral intention to use M-wallets, whereas trust showing no direct effect.Anh Tho ToThi Hong Minh TrinhTaylor & Francis Grouparticlemobile walletstrustenjoymentvietnamBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021) |
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mobile wallets trust enjoyment vietnam Business HF5001-6182 Management. Industrial management HD28-70 |
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mobile wallets trust enjoyment vietnam Business HF5001-6182 Management. Industrial management HD28-70 Anh Tho To Thi Hong Minh Trinh Understanding behavioral intention to use mobile wallets in vietnam: Extending the tam model with trust and enjoyment |
description |
Mobile wallet (M-wallet), as an innovative alternative payment, is trendy in developed economies because it provides users with the ease, safety, and fast completion of daily financial activities. However, M-wallets have still been seen in the infancy stage in Vietnam. Therefore, the study aims to discover the main factors shaping behavioral intention to use mobile wallets in Vietnam. The extended version of the Technology Acceptance Model (TAM) with perceived enjoyment and trust was considered as a theoretical foundation for this study. The primary empirical data from 332 respondents were analyzed using structural equation modeling (SEM). Perceived ease of use, perceived usefulness, and enjoyment have positive and significant impacts on behavioral intention to use M-wallets, whereas trust showing no direct effect. |
format |
article |
author |
Anh Tho To Thi Hong Minh Trinh |
author_facet |
Anh Tho To Thi Hong Minh Trinh |
author_sort |
Anh Tho To |
title |
Understanding behavioral intention to use mobile wallets in vietnam: Extending the tam model with trust and enjoyment |
title_short |
Understanding behavioral intention to use mobile wallets in vietnam: Extending the tam model with trust and enjoyment |
title_full |
Understanding behavioral intention to use mobile wallets in vietnam: Extending the tam model with trust and enjoyment |
title_fullStr |
Understanding behavioral intention to use mobile wallets in vietnam: Extending the tam model with trust and enjoyment |
title_full_unstemmed |
Understanding behavioral intention to use mobile wallets in vietnam: Extending the tam model with trust and enjoyment |
title_sort |
understanding behavioral intention to use mobile wallets in vietnam: extending the tam model with trust and enjoyment |
publisher |
Taylor & Francis Group |
publishDate |
2021 |
url |
https://doaj.org/article/c461af2c2284449596f34ef640cd93e1 |
work_keys_str_mv |
AT anhthoto understandingbehavioralintentiontousemobilewalletsinvietnamextendingthetammodelwithtrustandenjoyment AT thihongminhtrinh understandingbehavioralintentiontousemobilewalletsinvietnamextendingthetammodelwithtrustandenjoyment |
_version_ |
1718395786349248512 |