Understanding behavioral intention to use mobile wallets in vietnam: Extending the tam model with trust and enjoyment

Mobile wallet (M-wallet), as an innovative alternative payment, is trendy in developed economies because it provides users with the ease, safety, and fast completion of daily financial activities. However, M-wallets have still been seen in the infancy stage in Vietnam. Therefore, the study aims to d...

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Autores principales: Anh Tho To, Thi Hong Minh Trinh
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2021
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Acceso en línea:https://doaj.org/article/c461af2c2284449596f34ef640cd93e1
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spelling oai:doaj.org-article:c461af2c2284449596f34ef640cd93e12021-12-02T11:37:48ZUnderstanding behavioral intention to use mobile wallets in vietnam: Extending the tam model with trust and enjoyment2331-197510.1080/23311975.2021.1891661https://doaj.org/article/c461af2c2284449596f34ef640cd93e12021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1891661https://doaj.org/toc/2331-1975Mobile wallet (M-wallet), as an innovative alternative payment, is trendy in developed economies because it provides users with the ease, safety, and fast completion of daily financial activities. However, M-wallets have still been seen in the infancy stage in Vietnam. Therefore, the study aims to discover the main factors shaping behavioral intention to use mobile wallets in Vietnam. The extended version of the Technology Acceptance Model (TAM) with perceived enjoyment and trust was considered as a theoretical foundation for this study. The primary empirical data from 332 respondents were analyzed using structural equation modeling (SEM). Perceived ease of use, perceived usefulness, and enjoyment have positive and significant impacts on behavioral intention to use M-wallets, whereas trust showing no direct effect.Anh Tho ToThi Hong Minh TrinhTaylor & Francis Grouparticlemobile walletstrustenjoymentvietnamBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution DOAJ
collection DOAJ
language EN
topic mobile wallets
trust
enjoyment
vietnam
Business
HF5001-6182
Management. Industrial management
HD28-70
spellingShingle mobile wallets
trust
enjoyment
vietnam
Business
HF5001-6182
Management. Industrial management
HD28-70
Anh Tho To
Thi Hong Minh Trinh
Understanding behavioral intention to use mobile wallets in vietnam: Extending the tam model with trust and enjoyment
description Mobile wallet (M-wallet), as an innovative alternative payment, is trendy in developed economies because it provides users with the ease, safety, and fast completion of daily financial activities. However, M-wallets have still been seen in the infancy stage in Vietnam. Therefore, the study aims to discover the main factors shaping behavioral intention to use mobile wallets in Vietnam. The extended version of the Technology Acceptance Model (TAM) with perceived enjoyment and trust was considered as a theoretical foundation for this study. The primary empirical data from 332 respondents were analyzed using structural equation modeling (SEM). Perceived ease of use, perceived usefulness, and enjoyment have positive and significant impacts on behavioral intention to use M-wallets, whereas trust showing no direct effect.
format article
author Anh Tho To
Thi Hong Minh Trinh
author_facet Anh Tho To
Thi Hong Minh Trinh
author_sort Anh Tho To
title Understanding behavioral intention to use mobile wallets in vietnam: Extending the tam model with trust and enjoyment
title_short Understanding behavioral intention to use mobile wallets in vietnam: Extending the tam model with trust and enjoyment
title_full Understanding behavioral intention to use mobile wallets in vietnam: Extending the tam model with trust and enjoyment
title_fullStr Understanding behavioral intention to use mobile wallets in vietnam: Extending the tam model with trust and enjoyment
title_full_unstemmed Understanding behavioral intention to use mobile wallets in vietnam: Extending the tam model with trust and enjoyment
title_sort understanding behavioral intention to use mobile wallets in vietnam: extending the tam model with trust and enjoyment
publisher Taylor & Francis Group
publishDate 2021
url https://doaj.org/article/c461af2c2284449596f34ef640cd93e1
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