BUSINESS FEASIBILITY AND STRATEGY OF BUSINESS DEVELOPMENT OF CATFISH HATCHERY IN MINAPOLITAN AREA OF MAGELANG DISTRICT

This study aims to (1) identify the feasibility of catfish hatchery business and (2) to know the alternative and strategic priorities that can be applied in the development of catfish hatchery business in the Minapolitan Area of Magelang District. Research location in sub-District of Muntilan, Mungk...

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Autores principales: Riyadi Tri Cahyono, Any Suryantini, Jangkung Handoyo Mulyo
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Publicado: Universitas Gadjah Mada 2019
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Acceso en línea:https://doaj.org/article/c4a7cfc6d4704565ab8eaff496e4002c
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spelling oai:doaj.org-article:c4a7cfc6d4704565ab8eaff496e4002c2021-11-14T03:34:21ZBUSINESS FEASIBILITY AND STRATEGY OF BUSINESS DEVELOPMENT OF CATFISH HATCHERY IN MINAPOLITAN AREA OF MAGELANG DISTRICT2089-61312443-131110.22146/teknosains.38737https://doaj.org/article/c4a7cfc6d4704565ab8eaff496e4002c2019-01-01T00:00:00Zhttps://jurnal.ugm.ac.id/teknosains/article/view/38737https://doaj.org/toc/2089-6131https://doaj.org/toc/2443-1311This study aims to (1) identify the feasibility of catfish hatchery business and (2) to know the alternative and strategic priorities that can be applied in the development of catfish hatchery business in the Minapolitan Area of Magelang District. Research location in sub-District of Muntilan, Mungkid, and Sawangan, was chosen by purposive sampling. Respondents were chosen by snowball 42 as samples from farmers and stakeholders related to catfish hatchery business.  Data analysis used on the business feasibility is BEP and R/C ratio criteria. The analysis of business development strategy uses SWOT analysis. The business feasibility analysis tool used is cost analysis, revenue, and nett revenue. Feasibility analysis result obtained BEP revenue of Rp53.587.484,00, BEP production of 255.087,71 unit fish, BEP price of Rp 56.00 per unit fish, and R/C ratio of 1,67. The development of strategy of catfish hatchery business are (1) maintaining good relationship with stakeholders and maximizing natural resources management for business development due to low interest of community on catfish hatchery business, and (2) utilizing expert resources (practitioners and academics) in the field of hatchery by government assistance to improve the quality of seed products and for expanding market size to meet the increased demand.Riyadi Tri CahyonoAny SuryantiniJangkung Handoyo MulyoUniversitas Gadjah Madaarticlebusiness feasibilitycatfish hatcheryminapolitanstrategy development.TechnologyTTechnology (General)T1-995ScienceQScience (General)Q1-390ENIDJurnal Teknosains: Jurnal Ilmiah Sains dan Teknologi, Vol 8, Iss 2, Pp 122-134 (2019)
institution DOAJ
collection DOAJ
language EN
ID
topic business feasibility
catfish hatchery
minapolitan
strategy development.
Technology
T
Technology (General)
T1-995
Science
Q
Science (General)
Q1-390
spellingShingle business feasibility
catfish hatchery
minapolitan
strategy development.
Technology
T
Technology (General)
T1-995
Science
Q
Science (General)
Q1-390
Riyadi Tri Cahyono
Any Suryantini
Jangkung Handoyo Mulyo
BUSINESS FEASIBILITY AND STRATEGY OF BUSINESS DEVELOPMENT OF CATFISH HATCHERY IN MINAPOLITAN AREA OF MAGELANG DISTRICT
description This study aims to (1) identify the feasibility of catfish hatchery business and (2) to know the alternative and strategic priorities that can be applied in the development of catfish hatchery business in the Minapolitan Area of Magelang District. Research location in sub-District of Muntilan, Mungkid, and Sawangan, was chosen by purposive sampling. Respondents were chosen by snowball 42 as samples from farmers and stakeholders related to catfish hatchery business.  Data analysis used on the business feasibility is BEP and R/C ratio criteria. The analysis of business development strategy uses SWOT analysis. The business feasibility analysis tool used is cost analysis, revenue, and nett revenue. Feasibility analysis result obtained BEP revenue of Rp53.587.484,00, BEP production of 255.087,71 unit fish, BEP price of Rp 56.00 per unit fish, and R/C ratio of 1,67. The development of strategy of catfish hatchery business are (1) maintaining good relationship with stakeholders and maximizing natural resources management for business development due to low interest of community on catfish hatchery business, and (2) utilizing expert resources (practitioners and academics) in the field of hatchery by government assistance to improve the quality of seed products and for expanding market size to meet the increased demand.
format article
author Riyadi Tri Cahyono
Any Suryantini
Jangkung Handoyo Mulyo
author_facet Riyadi Tri Cahyono
Any Suryantini
Jangkung Handoyo Mulyo
author_sort Riyadi Tri Cahyono
title BUSINESS FEASIBILITY AND STRATEGY OF BUSINESS DEVELOPMENT OF CATFISH HATCHERY IN MINAPOLITAN AREA OF MAGELANG DISTRICT
title_short BUSINESS FEASIBILITY AND STRATEGY OF BUSINESS DEVELOPMENT OF CATFISH HATCHERY IN MINAPOLITAN AREA OF MAGELANG DISTRICT
title_full BUSINESS FEASIBILITY AND STRATEGY OF BUSINESS DEVELOPMENT OF CATFISH HATCHERY IN MINAPOLITAN AREA OF MAGELANG DISTRICT
title_fullStr BUSINESS FEASIBILITY AND STRATEGY OF BUSINESS DEVELOPMENT OF CATFISH HATCHERY IN MINAPOLITAN AREA OF MAGELANG DISTRICT
title_full_unstemmed BUSINESS FEASIBILITY AND STRATEGY OF BUSINESS DEVELOPMENT OF CATFISH HATCHERY IN MINAPOLITAN AREA OF MAGELANG DISTRICT
title_sort business feasibility and strategy of business development of catfish hatchery in minapolitan area of magelang district
publisher Universitas Gadjah Mada
publishDate 2019
url https://doaj.org/article/c4a7cfc6d4704565ab8eaff496e4002c
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AT anysuryantini businessfeasibilityandstrategyofbusinessdevelopmentofcatfishhatcheryinminapolitanareaofmagelangdistrict
AT jangkunghandoyomulyo businessfeasibilityandstrategyofbusinessdevelopmentofcatfishhatcheryinminapolitanareaofmagelangdistrict
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