Methodological recommendations for the evaluation of freight forwarding services

Individualization of service is the most reasonable way to implement a customeroriented approach in freight forwarding services in conditions of intense competition. The article considers the structure and content of the main mathematical methods for assessing consumer loyalty. The necessity of deve...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autor principal:	D. R. Abdyusheva
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2021
Materias:	individualization of service mathematical methods customer focus customer loyalty relative methods index methos customer indicators customer satisfaction index Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/c4c0744125924e6187d489595c7ade57
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:c4c0744125924e6187d489595c7ade57
record_format	dspace
spelling	oai:doaj.org-article:c4c0744125924e6187d489595c7ade572021-12-03T07:43:36ZMethodological recommendations for the evaluation of freight forwarding services1816-42772686-841510.26425/1816-4277-2021-7-82-92https://doaj.org/article/c4c0744125924e6187d489595c7ade572021-09-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/2983https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415Individualization of service is the most reasonable way to implement a customeroriented approach in freight forwarding services in conditions of intense competition. The article considers the structure and content of the main mathematical methods for assessing consumer loyalty. The necessity of developing an indicator of service individualization and its systematic use in the practice of organizations` activities for the growth of competitiveness is actualized. The conditions of application of the service individualization method in practice are studied. The systematic use of this indicator will allow an organization in the field of freight forwarding services to form partnerships with customers, increase their satisfaction and loyalty, and ensure a sustainable nature of interaction with customers in the long term. In this regard, the assessment of client performance indicators is the basis for the development of an organization’s strategy.D. R. AbdyushevaPublishing House of the State University of Managementarticleindividualization of servicemathematical methodscustomer focuscustomer loyaltyrelative methodsindex methoscustomer indicatorscustomer loyaltycustomer satisfaction indexSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 7, Pp 82-92 (2021)
institution	DOAJ
collection	DOAJ
language	RU
topic	individualization of service mathematical methods customer focus customer loyalty relative methods index methos customer indicators customer loyalty customer satisfaction index Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	individualization of service mathematical methods customer focus customer loyalty relative methods index methos customer indicators customer loyalty customer satisfaction index Sociology (General) HM401-1281 Economics as a science HB71-74 D. R. Abdyusheva Methodological recommendations for the evaluation of freight forwarding services
description	Individualization of service is the most reasonable way to implement a customeroriented approach in freight forwarding services in conditions of intense competition. The article considers the structure and content of the main mathematical methods for assessing consumer loyalty. The necessity of developing an indicator of service individualization and its systematic use in the practice of organizations` activities for the growth of competitiveness is actualized. The conditions of application of the service individualization method in practice are studied. The systematic use of this indicator will allow an organization in the field of freight forwarding services to form partnerships with customers, increase their satisfaction and loyalty, and ensure a sustainable nature of interaction with customers in the long term. In this regard, the assessment of client performance indicators is the basis for the development of an organization’s strategy.
format	article
author	D. R. Abdyusheva
author_facet	D. R. Abdyusheva
author_sort	D. R. Abdyusheva
title	Methodological recommendations for the evaluation of freight forwarding services
title_short	Methodological recommendations for the evaluation of freight forwarding services
title_full	Methodological recommendations for the evaluation of freight forwarding services
title_fullStr	Methodological recommendations for the evaluation of freight forwarding services
title_full_unstemmed	Methodological recommendations for the evaluation of freight forwarding services
title_sort	methodological recommendations for the evaluation of freight forwarding services
publisher	Publishing House of the State University of Management
publishDate	2021
url	https://doaj.org/article/c4c0744125924e6187d489595c7ade57
work_keys_str_mv	AT drabdyusheva methodologicalrecommendationsfortheevaluationoffreightforwardingservices
_version_	1718373415626211328

Methodological recommendations for the evaluation of freight forwarding services

Ejemplares similares