RELAÇÃO UNIVERSIDADE - EMPRESA: ESTÁGIO SUPERVISIONADO COMO CANAL DE MARKETING DE RELACIONAMENTO

The Super vised Internship is a practice that has benefits, through interaction, to all parties involved - student, university and company. The Higher Education Institutions are looking for ways to fit the new reality of higher education and the service sector. In t his context, the relationship mar...

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Autores principales:	Cleber Cervi, Lurdes Marlene Seide Froemming
Formato:	article
Lenguaje:	ES PT
Publicado:	Universidade Federal de Santa Catarina 2013
Materias:	relationship marketing supervised internship administration university company relationship Education (General) L7-991 Special aspects of education LC8-6691
Acceso en línea:	https://doaj.org/article/c4c786a620bc452fad7891f5e6bb7c18
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spelling	oai:doaj.org-article:c4c786a620bc452fad7891f5e6bb7c182021-11-11T15:49:45ZRELAÇÃO UNIVERSIDADE - EMPRESA: ESTÁGIO SUPERVISIONADO COMO CANAL DE MARKETING DE RELACIONAMENTO1983-4535https://doaj.org/article/c4c786a620bc452fad7891f5e6bb7c182013-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=319328457011https://doaj.org/toc/1983-4535The Super vised Internship is a practice that has benefits, through interaction, to all parties involved - student, university and company. The Higher Education Institutions are looking for ways to fit the new reality of higher education and the service sector. In t his context, the relationship marketing becomes important, because besides having quality service is necessary to have good relationship with the public with the Higher Education Institutions and university relate. Thus, this paper focuses on the public bu siness community (KOTLER and FOX, 1994) and the Supervised Internship Administration of the course of administration of a university community - UNIJUÍ. We sought to understand how the Supervised Internship Administration can be a relationship channel betw een the university and business community. The research is exploratory and descriptive, articulated as a case study (YIN, 2001), using questionnaires as a tool for data collection (MALHOTRA, 2001). It is noticed that the Supervised Internship Administratio n provides interaction between university and business community and this interaction should be used strategically by the Higher Education Institutions to disclose the name of the university, creating a favorable image in the community and establish bonds of relationships between the parties. This exchange of information, through the exchange of experience, elevates the perceived quality of courses, ensures a complete training to students and contributes to improvements for businesses who give training field.Cleber CerviLurdes Marlene Seide FroemmingUniversidade Federal de Santa Catarinaarticlerelationship marketingsupervised internship administrationuniversitycompany relationshipEducation (General)L7-991Special aspects of educationLC8-6691ESPTRevista Gestão Universitária na América Latina , Vol 6, Iss 3, Pp 210-231 (2013)
institution	DOAJ
collection	DOAJ
language	ES PT
topic	relationship marketing supervised internship administration university company relationship Education (General) L7-991 Special aspects of education LC8-6691
spellingShingle	relationship marketing supervised internship administration university company relationship Education (General) L7-991 Special aspects of education LC8-6691 Cleber Cervi Lurdes Marlene Seide Froemming RELAÇÃO UNIVERSIDADE - EMPRESA: ESTÁGIO SUPERVISIONADO COMO CANAL DE MARKETING DE RELACIONAMENTO
description	The Super vised Internship is a practice that has benefits, through interaction, to all parties involved - student, university and company. The Higher Education Institutions are looking for ways to fit the new reality of higher education and the service sector. In t his context, the relationship marketing becomes important, because besides having quality service is necessary to have good relationship with the public with the Higher Education Institutions and university relate. Thus, this paper focuses on the public bu siness community (KOTLER and FOX, 1994) and the Supervised Internship Administration of the course of administration of a university community - UNIJUÍ. We sought to understand how the Supervised Internship Administration can be a relationship channel betw een the university and business community. The research is exploratory and descriptive, articulated as a case study (YIN, 2001), using questionnaires as a tool for data collection (MALHOTRA, 2001). It is noticed that the Supervised Internship Administratio n provides interaction between university and business community and this interaction should be used strategically by the Higher Education Institutions to disclose the name of the university, creating a favorable image in the community and establish bonds of relationships between the parties. This exchange of information, through the exchange of experience, elevates the perceived quality of courses, ensures a complete training to students and contributes to improvements for businesses who give training field.
format	article
author	Cleber Cervi Lurdes Marlene Seide Froemming
author_facet	Cleber Cervi Lurdes Marlene Seide Froemming
author_sort	Cleber Cervi
title	RELAÇÃO UNIVERSIDADE - EMPRESA: ESTÁGIO SUPERVISIONADO COMO CANAL DE MARKETING DE RELACIONAMENTO
title_short	RELAÇÃO UNIVERSIDADE - EMPRESA: ESTÁGIO SUPERVISIONADO COMO CANAL DE MARKETING DE RELACIONAMENTO
title_full	RELAÇÃO UNIVERSIDADE - EMPRESA: ESTÁGIO SUPERVISIONADO COMO CANAL DE MARKETING DE RELACIONAMENTO
title_fullStr	RELAÇÃO UNIVERSIDADE - EMPRESA: ESTÁGIO SUPERVISIONADO COMO CANAL DE MARKETING DE RELACIONAMENTO
title_full_unstemmed	RELAÇÃO UNIVERSIDADE - EMPRESA: ESTÁGIO SUPERVISIONADO COMO CANAL DE MARKETING DE RELACIONAMENTO
title_sort	relação universidade - empresa: estágio supervisionado como canal de marketing de relacionamento
publisher	Universidade Federal de Santa Catarina
publishDate	2013
url	https://doaj.org/article/c4c786a620bc452fad7891f5e6bb7c18
work_keys_str_mv	AT clebercervi relacaouniversidadeempresaestagiosupervisionadocomocanaldemarketingderelacionamento AT lurdesmarleneseidefroemming relacaouniversidadeempresaestagiosupervisionadocomocanaldemarketingderelacionamento
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RELAÇÃO UNIVERSIDADE - EMPRESA: ESTÁGIO SUPERVISIONADO COMO CANAL DE MARKETING DE RELACIONAMENTO

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